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Tata Elxsi ties up with Masstech  group to offer media lifecycle management and broadcast workflow solutions to Indian market

Studio Systems, ISSUE 95, May-June 2006

Masstech Group, announced a complete lineup of a new and updated systems for broadcast, cable and satellite television operators designed to meet their increasing need for media lifecycle management , workflow productivity enhancement, business continuity and compliance.

Masstech Group has appointed Tata Elxsi as their business partner in India. Tata Elxsi is a part of Tata Group with 13 sales and support offices in India. Tata Elxsi is a leading system integrator for broadcast giving end-to-end solution with leading global partners for media asset management, newsroom automation, motion capture, and weather graphics solution. Brad Redwood, Director Operations for Asia Pacific for Masstech spoke to Studio Systems “Masstech are very pleased to appoint Tata Elxsi because of their  understanding of broadcast market in India and their national presence for sales and support”.

M.M. Prasad, General Manager, Tata Elxsi speaking to Studio Systems said “We tied up with Masstech because of their leadership in the global market for providing end-to-end integrated nearline, archive and asset management solutions for advanced and content management application and we believe the right solution to address critical Indian broadcast needs.

Masstech Group is a developer of software and embedded hardware solutions to enable management, conversion, distribution, and sharing of digital content     across open IT storage/server platforms and networking infrastructures. The company’s offering in media Lifecycle Management, Work-flow Productivity Enhancement , Business Continuity & Compliances provide customers with value enabling solutions developed through a combination of visionary products and engineering leadership.

MassStore is the premier and-to-end, nearline, archive and media life cycle management solution for professional broadcast environments. In addition to broad performance and data protection enhancements, the power of MassStore now extends into the production and news environments, with Savi a smart interface to Avid Unity workgroup solutions, M-connect, an interface to Final Cut Pro by Apple as well as MassStore News, a MOS enabled archiving solutions for Newsrooms.

Mass logger is a VCR replacement for of air and compliance recording with more than 1000 installations worldwide. New at NAB, 2000 is MassLogger Gateway a cost effective enterprise class solution for implementations of a near line archive. MassLogger Gateway expands the ability of MassLogger by providing a powerful management and control interface for external devices, such as DVD library, tape archive or network attached storage (NAS).
 
 

 
 
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