Gear Up for 'Maverick' Mobile Software Platform

cxotoday.com

Tata Elxsi, the embedded product design arm of the Tata group, has integrated its software stack solution for DVB-H devices based on Siano's cutting edge receivers. This solution will be offered to handset and mobile device manufacturers, delivering flexibility, ease of integration, quick time-to-market, and richness of features.

One of the key features of Tata Elxsi's software platform, code named "Maverick", is the ability to seamlessly switch between DVB-H networks that either use the OMA-BCAST or the DVB-CBMS protocol. This feature literally makes this solution ubiquitous across all DVB-H networks deployed today and in the future, as it supports the two existing modes.

In addition to supporting the required middleware and service guide components for both protocols, the platform also supports the conditional-access (service purchase and protection) schemes implied by them as well, making it an ideal development platform for any DVB-H device. The software platform from Tata Elxsi, is geared for future requirements such as DVB-SH, and comes with an application suite offering a comprehensive user experience.

"We had recognized quite from the start that DVB-H is facing challenges not only on the infrastructure and deployment aspects, but also from the technical protocols used", said Ram Mohan, Head (IP sales and business development) of Tata Elxsi, "We had envisioned a single platform that can be used by device makers easily, seamlessly and with the utmost flexibility to create DVB-H devices, no matter of their end target market and which protocol, OMA-BCAST or CMBS is implemented therein ".

Raz Kivelevich-Carmi, senior director (product marketing) of Siano said, "The partnership with Tata Elxsi represents perfect industry synergy, since their vision completely matches our own - a single platform that cuts design efforts and time-to-market for our customers and ensures the adequate ramp-up and adoption of DVB-H services all around the globe."