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An endeavour to offer world-class design solutions to clients in the European region
London/Bangalore, December 1, 2008:Tata Elxsi, the technology arm of the multi-billion USD Tata Group, has announced the opening of Design Studio Europe in UK. This design studio endeavours to provide a range of high value services to customers in the European region with a global perspective. It is based in Milton Keynes, UK, which provides easy access to customers and is one of the most preferred locations for technology companies.
This is the first of a network of international design studios, which will connect into IDE - the industrial design division of Tata Elxsi in Bangalore. The design studio offers product design, packaging design, graphic design and design realisation services, customised to meet the demands of today’s dynamic market.
Design Studio Europe constitutes of highly experienced designers and product engineers who will be lead by a senior design veteran, Steven Hughes. Steven is a product designer with over 25 years of experience. He brings his invaluable knowledge and experience of working across categories, from packaging design to electronics and appliances design. The design studio will actively look towards attracting the best talent locally and from around Europe.
Mr. Madhukar Dev, Managing Director, Tata Elxsi said, “With the impact of current economic developments across the world, design is a catalyst that can enable companies to sustain themselves while continuing to offer their end customer a superior product experience. At Tata Elxsi, we always strive to provide our customers that edge, by constantly innovating our approach and services. This is therefore a proud moment for us at Tata Elxsi, that we will be able to offer world-class design solutions through Design Studio Europe to our customers for their specific markets.”
“Over the years IDE has built a reputation for great design by balancing creativity with practicality. We would now bring our international design expertise closer to our customers along with a deep understanding of the European/local sensibilities”, said Mr. Anil Sondur, General Manager, IDE, Tata Elxsi.
IDE has worked with leading companies around the world across industries. It has also won several international acclaims including the World star & Asia star award.
About IDE – The industrial design division
IDE, the industrial design division of Tata Elxsi provides complete brand and product development services across industries: FMCG, Transportation, Consumer electronics & appliances, Digital user experience and Medical devices. It helps organisations optimize their product development by integrating the essential aspects of business, human and technical factors into design.
About Tata Elxsi
Tata Elxsi is the technology arm of the Tata Group, one of India’s largest and most respected business conglomerates with US$ 76.3 billion in market capitalization. Headquartered in Bangalore, India, Tata Elxsi provides expertise in system design, embedded software, networking, communications, multimedia, storage, visual & high performance computing, mechanical product design and user interface design.
Tata Elxsi draws on its knowledge base of nearly twenty years in product design, engineering, and a 3000+ strong R&D and engineering team. This is backed by SEI CMMi Level 5 and ISO 9001: 2000 certified processes, which translates into higher reliability, lowered design risks and improved time-to-market.
Tata Elxsi provides easy access to its worldwide customers, through 20 international offices across Europe, US and Asia, and Global Engineering Centers in India.
FOR MORE INFORMATION, PLEASE CONTACT
UK
Rajeev Deshprabhu
Regional Manager
Tata Elxsi –Design Studio Europe
Tel: +44(0) 1908 802860
Email: rajeev@tataelxsi.com
Website: www.tataelxsi.com/ide
CORPORATE
Rahul Sachdev
Associate Manager - Marketing
IDE- Tata Elxsi Ltd.
Ph: +91 80 22979195
Email: rahulsachdev@tataelxsi.co.in
Website: www.tataelxsi.com/ide
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