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Tata Elxsi and Narayana Hrudayalaya enter into strategic alliance
To jointly develop affordable and efficient healthcare devices
Bangalore, November 11, 2009 - Tata Elxsi Ltd and Narayana Hrudayalaya today announced the signing of a MoU to mark their strategic alliance to develop affordable, high quality healthcare solutions. The partnership brings together Tata Elxsi’s technology and design expertise and Narayana Hrudayalaya’s domain knowledge to develop medical devices for the mass market that will drastically reduce the cost of procedures and thus make healthcare solutions more accessible and affordable for general public. This is critical in a country like India where majority of the population does not have access to even basic treatment facilities.
While Tata Elxsi, through its industrial design division, IDE, will undertake the entire design and development work of the devices, Narayana Hrudayalaya will provide support for problem identification, domain knowledge and clinical trials. The partnership will develop devices through innovation, value engineering and new technologies, to create simple, effective and economical healthcare tools and techniques which can be used by doctors in the key areas of healthcare. Tata Elxsi’s experience in working on devices for India and emerging markets will further ensure that these objectives are judiciously met.
Speaking on the occasion, Mr. Madhukar Dev, MD, Tata Elxsi, “We are very happy to collaborate with Narayana Hrudayalaya in the area of healthcare devices. While Narayana Hrudayalaya has been pioneering affordable and innovative health services in the country, Tata Elxsi’s strength lies in developing innovative devices by internalizing the environmental sensibilities of the healthcare industry and creating intuitive solutions that are both cost-effective and robust. This partnership will indeed aim at making a substantial difference for both the doctors using the devices and patients who are paying for the treatment.”
The development of medical devices that are used today in various treatments have a prolonged development cycle as they need to be clinically tested and certified before they can be used on patients. Moreover, for devices to become viable they have to address key parameters of cost, functionality and availability. It becomes critical to understand these challenges and channelise all efforts to optimize the development cycle which, if achieved can make a huge difference in the health care system in India and the other developing countries. It is therefore important for extensive research and development to be undertaken by corporates to speed up the pace of development.
“At Narayana Hrudayalaya, we believe the need of the hour is to create a viable platform for health care providers like us to share, learn, understand and extend the services to the needy. We have over the years tried to balance the availability of world class treatment facilities with our efforts to help people who today can’t dream of leading a normal life because of the high cost of treatment. We are therefore always looking at new avenues to make this available and we feel this partnership with Tata Elxsi which has the experience and knowhow having worked on such projects before, will be a step in that direction. We can therefore leverage each other’s expertise and knowledge to work towards a common goal of quicker and better healthcare solutions for people, not just in India but around the world”, Dr. Devi Shetty, MD and Chairman, Narayana Hrudayalaya said.
To sum up the partnership, Rajesh Shelke, Senior Design Manager, Healthcare Domain, IDE, Tata Elxsi said “The field of healthcare devices has not been explored to its potential and the impact it has made has been restricted. The challenge is therefore how to make these devices accessible and cost-effective for developing countries like India with its limited healthcare system where these devices can indeed be a life-saver.”
About IDE – The industrial design division
IDE, the industrial design division of Tata Elxsi provides complete brand and product development services across industries: FMCG, Transportation, Consumer electronics & appliances, Digital user experience and Healthcare. It helps organizations optimise this development by integrating the essential aspects of business, human and technical factors into design. IDE has worked with leading companies around the world across industries. It has also won several international acclaim including the World star & Asia star award. It has also been certified the ISO 13485 for excellence in healthcare devices.
About Tata Elxsi
Tata Elxsi Limited (www.tataelxsi.com), the Product Design arm of the multi-billion Tata Group, is a company focused on delivering outsourced Product Design and R&D services and solutions to customers worldwide. Core technology strengths, domain skills, system engineering capabilities, custom processes for design and proficient designers, form the nucleus of the company. Tata Elxsi is a SEI CMMi Level 5 company.
Headquartered in Bangalore, India, the company is supported by a strong network of offices all over the world. Tata Elxsi’s design services are supported by state-of-the-art design and development centers in India, Japan and the UK. Tata Elxsi’s local presence in the USA, UK, Germany, Canada and Japan assures easy access to the company’s global customers as well. Tata Elxsi is a public stock company traded in the Indian stock exchanges.
About Narayana Hrudayalaya
Narayana Hrudayalaya was founded in 2001 by Dr Devi Shetty. It has since rapidly grown to house 5000 beds. The pediatrics intensive therapy unit is one of the largest in the world as 40% of all procedures being performed at Narayana Hrudayalaya are pediatrics treatments. Since commencement, the hospital has completed over 35,000 Open heart surgeries, 5,000 Neuro surgeries, 50,000 Angiograms, 30,000 Cath procedures and 10,000 General surgeries. Narayana Hrudayalaya is positioned as the common man’s hospital where procedures are performed below cost for needy patients and the hospital is also pioneer in implementing the ‘Yeshwani Health Care Scheme’ a medical health insurance introduced by the Government of Karnataka. Narayana Hrudayalaya also has one of the world’s largest tele-cardiology network in the world. Narayana Hrudayalaya has tied up with the Indian Space Research Organisation to reach out to patients in and outside India through tele-medicine.
For more information please contact:
Tata Elxsi
Rahul Sachdev
Associate Manager - Marketing
IDE- Tata Elxsi Ltd.
Ph: +91 80 22979941
Email: rahulsachdev@tataelxsi.co.in
Narayana Hrudayalaya
Mr.Vasuki
General Manager - Media Relations
Ph: 9980029559
Email: kadabavasuki@gmail.com |
