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Agoura Hills, CA – September 14, 2007 — DTS (Nasdaq:DTSI) announces the launch of its new Certified Developers Program, designed to support the implementation of DTS technologies for the company’s customers and partners. Addressing the rapid expansion and adoption of DTS technologies in the marketplace, DTS is recruiting the best software engineering firms and third-party developers in the world to participate in the program in association with leading global product design company Tata Elxsi - officially the first company to join this program.
Recommended by DTS, participating partners will be extensively trained to develop solutions of DTS technologies for both IC and manufacturing customers. Their capabilities will encompass embedded and software application development and integration, customization, porting and re-engineering applications across platforms, as well as testing, validation and quality assurance. Every DTS-certified developer will be promoted via the DTS Web site.
“The implementation of the DTS Certified Developers Program reflects a growing trend in the marketplace to improve service for customers: Many top-tier companies are launching similar programs to address rapid expansion in the Consumer Electronics space,” said Brian Towne, Senior Vice President and General Manager, Consumer Division at DTS. “Tata Elxsi is a top-tier organization that has global reach, and we’re pleased to inaugurate this program with them onboard.”
“Tata Elxsi is a leader in embedded product design, with industry-leading DSP multimedia and system development capabilities, over 15 years of experience in targeting high quality multimedia system development, and a rich portfolio of AV codecs that have been embedded into millions of CE devices,“ said Nitin Pai, Head, WW Marketing for Tata Elxsi.. “We have an established presence in the consumer electronics, HDTV and home and car entertainment, game console markets, which align very well with the target markets for DTS technology.
“We are delighted to partner with DTS and help enable companies deliver a rich multimedia experience to consumers,” he continued. “Our presence across US, Europe, Japan and Asia, will enable customers worldwide to have easy access to DTS technology through our engineering centers.
About Tata Elxsi Ltd.
Tata Elxsi Ltd. is an embedded product design services company, headquartered in Bangalore and part of the $ 45 billion (USD) Tata Group, India’s largest business conglomerate. Incorporated in 1989, Tata Elxsi delivers high quality, cost effective and reduced time-to-market services and solutions across the product design lifecycle to industry sectors such as automotive, consumer electronics, media and entertainment, semiconductors, scientific instrumentation, networking and communications. This is enabled by a rich industry experience of more than 15 years, a proven portfolio of software IP, mature quality processes and methodologies assessed for SEI CMMi Level 5, core technology strengths and system engineering capabilities. A network of offices across US, Europe, Japan and Asia, provide easy access to global customers. More information is available at www.tataelxsi.com.
About DTS
Founded in 1993, DTS, Inc. (NASDAQ: DTSI) is a digital technology company dedicated to delivering the ultimate entertainment experience. DTS decoders are in virtually every major brand of 5.1-channel surround processor, and there are hundreds of millions of DTS-licensed consumer electronics products available worldwide. A pioneer in multi-channel audio, DTS technology is in home theatre, car audio, PC and game console products, as well as DVD-Video, Surround Music and DVD-ROM software. DTS audio products are featured on more than 27,000 motion picture screens worldwide. DTS is headquartered in Agoura Hills, California and has offices in the United Kingdom, France, Italy, Canada, Hong Kong, Japan and China. For further information, please visit www.dts.com.
DTS is a registered trademark of DTS, Inc.
Press Contact for DTS:
Kristin Thomson
Director, Public Relations
DTS, Inc.
818 706 3525
kristin.thomson@dts.com
Press Contact for Tata Elxsi:
Mr. Hari Balan
+91 80 22979629
haribalan@tataelxsi.co.in
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