|
Bangalore, India and Netanya, Israel, February 8th, 2008 – Tata Elxsi Limited, the embedded Product Design arm of the Tata Group based in Bangalore, India announced that it has integrated its leading software stack solution for DVB-H devices based on Siano’s cutting edge receivers. This solution will be offered to handset and mobile device manufacturers, delivering flexibility, ease of integration, quick time-to-market and richness of features.
The new platform, integrated with Siano’s MDTV receiver, will be demonstrated in the upcoming 3GSM (Mobile World Congress) in Barcelona, during Feb 11-14, in Siano’s booth Siano’s hospitality suite (4.5 HS_44 Hall 4) and in Tata Elxsi’s booth no-1F92, Hall 2 Level 1. The partnership represents Siano’s entrance into the Indian market, increasing its already strong presence in Asia.
One of the key features of Tata Elxsi’s software platform, code named ”Maverick”, is the ability to seamlessly switch between DVB-H networks that either use the OMA-BCAST or the DVB-CBMS protocol. This feature literally makes this solution ubiquitous across all DVB-H networks deployed today and in the future, as it supports the two existing modes. In addition to supporting the required middleware and service guide components for both protocols, the (code-name) platform also supports the conditional-access (service purchase and protection) schemes implied by them as well, turning this into a perfect software development platform for any DVB-H device to be launched in any part of the world. The software platform from Tata Elxsi, is geared for future requirements such as DVB-SH, and comes with an application suite offering a comprehensive user experience.
“We had recognized quite from the start that DVB-H is facing challenges not only on the infrastructure and deployment aspects, but also from the technical protocols used”, said Ram Mohan, Tata Elxsi’s Head of IP Sales and Business Development. “Siano’s high performance, multi-standard, multi-band and ultra-flexible solution is a perfect match to the platform we had envisioned and created – a single platform that can be used by device makers easily, seamlessly and with the utmost flexibility to create DVB-H devices, no matter of their end target market and which protocol, OMA-BCAST or CMBS is implemented therein ”.
Raz Kivelevich-Carmi, Senior Director of Product Marketing, Siano, said “The partnership with Tata Elxsi represents perfect industry synergy, since their vision completely matches our own – a single platform that cuts design efforts and time-to-market for our customers and ensures the adequate ramp-up and adoption of DVB-H services all around the globe.”
About Tata Elxsi
Tata Elxsi is the technology arm of the Tata Group, one of India’s largest and most respected business conglomerates with US$ 73.6 billion in market capitalization. The company’s core practice areas cover embedded product design services, industrial design & engineering, animation & VFX services, and systems integration services.
With high quality, cost effective, time-to-market solutions across the product design lifecycle, Bangalore-headquartered Tata Elxsi serves verticals such as networking & communication, automotive, consumer electronics, media & entertainment, semiconductors, and scientific instrumentation. The company’s strong and multi-faceted team provides expertise in VLSI design, embedded software, networking, telecom, multimedia, storage, visual & high performance computing, mechanical product design and digital content creation services.
Tata Elxsi draws on its knowledge base of over fifteen years in delivering product designs, and a large talent pool of over 3500 technologists. The company’s passion for excellence is backed by SEI CMMi Level 5, ISO 9001: 2000 and BS 7799 certified processes. Tata Elxsi has 13 sales and support offices in India and 20 international offices. This is supported by India development centers in Bangalore, Chennai, Coimbatore, Hyderabad, Pune and Thiruvananthapuram, and a near-shore center in Japan.
Tata Elxsi press contact:
Mr. Hari Balan
+91 80 22979629
haribalan@tataelxsi.co.in
About Siano Mobile Silicon
Siano Mobile Silicon provides integrated silicon receiver and antenna chips for the mobile digital TV (MDTV) market. Tailored specifically for handheld and mobile devices, the company’s multi-standard solutions overcome formidable engineering challenges such as mobility reception, hand-offs, power consumption, form factor and small antenna. Since its establishment in 2004 Siano raised $34.5M from JVP, Walden Israel, Star Ventures, and Bessemer Venture Partners. The company has 75 employees and is headquartered in Israel, with sales and customer support offices in Beijing, Taipei, Seoul and the Silicon Valley.
For additional information on Siano Mobile Silicon’s solutions, please visit
www.siano-ms.com.
Siano press contact:
Caroline Cohen: Email: carolinec@siano-ms.com
Tel: +972-9-865-6993 ext. 4173 or +972-3-5755778 ext 546
All trademarks contained herein (whether registered or not) and all associated rights are recognized.
|
