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This
service practice focuses on key product categories that
include digital content creation and integration tools
for images/graphics, film, video, gaming, web, and broadcast.
Tata Elxsi builds hardware and software for devices used
in the image acquisition, analog to digital conversion,
image compression, digital storage, and multi-source content
integration.
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Hardware (ASIC/FPGA/Board)
design and development for media devices and audio/video
interfaces in multimedia editing/ storage/ broadcast
equipment. |
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Development, customization
and integration of audio/video encoding and transmission
components like MP3, AC3, AAC, MPEG-1/2/3/4 in a
product setting. Codec development and optimization
over leading DSP platforms from Texas Instruments,
Hitachi and Trimedia. |
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Development of storage
file systems for various media file formats, and
device drivers for SCSI, FC and Flash memory devices. |
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Application/Tool development
across platforms for content integration and interoperability
of media primitives in multi platform multi source
setting. Tata Elxsi leverages its competencies in
visual computing and 2D/3D animation to assist product
development efforts in this area. |
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Tools for real-time 3D-entity
modeling, visual simulation, synthetic environment
authoring and rapid creation and delivery of images
in an interactive manner. |
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Tools/graphics utilities
for new content creation and addition of special
effects in 3D-animation software, Games, Simulators,
architectural walkthroughs and virtual reality systems.
Development of data export libraries/plug-ins for
popular 3D tools such as Maya, 3D Studio Max. |
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General-purpose game
authoring tools for specific gaming platforms |
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Cross-platform porting,
code testing and platform specific optimization
for better performance |
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