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Rich
Media is one of our core competencies. Our expertise in
graphics & imaging, speech/audio/video processing,
multimedia broadcast and media streaming form a crucial
element of our offerings to automotive, consumer electronics,
media and scientific instrumentation markets. This includes:
Algorithm development for encoding/decoding and transmission
of multimedia content over Internet, cable and wireless
networks, voice bridging in communication equipment, DVD
authoring, etc. This includes implementation of:
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: G.7xx,
AMR, SMV, EVRC, EFR, HR codecs |
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: MP3,
MPEG2/4 AAC, AC3, WMA codecs |
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MPEG1/2/4 codecs |
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JPEG, JPEG2000 |
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AVI-2-MPEG4 transcoder |
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real time transport protocols like RTP/RTSP/RTCP |
Implementation of Video Conferencing protocols like H.320,
H.323, SIP and H.324 in an embedded setting. Custom algorithm
development and processor dependent optimization over
RISC/DSP based systems.
Development of broadcast/streaming servers with real time
content acquisition, storage and playout capabilities
for digital video broadcast or interactive content delivery
to consumers.
Development of streaming players/ media browsers in consumer
devices like mobile phones, handheld devices, set top
boxes, home audio/video players, gaming consoles, car
infotainment devices, kiosks and PCs.
Host-based application development for content re-purposing,
video editing, multimedia authoring and personal video
recording/playback in most popular formats including WAV,
MP3, WMA, Liquid Audio, AVI, MPEG2/4, Real, QuickTime,
etc.
Standards based middleware development like MHEG5, UPnP,
HAVi, etc for set top boxes and home entertainment products
to allow greater interactivity and convenience to consumers.
Tata Elxsi has the unique ability to develop original
algorithms in the speech/audio/video and imaging area
to enhance features or performance of standards-based
codecs to meet product needs. We leverage the Inside the
Box™ competencies in system design, DSP optimization,
storage and embedded application development to deploy
new technologies in products.
Standards based reusable components in the areas of speech/audio/video
and imaging encoding/decoding and communications help
customers get to market faster and save technology development
efforts.
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