Bharti Airtel is a leading DTH service provider and a broadcast and telecommunications company. It recently launched India’s first Hybrid DTH Set-top box, powered by Android TV middleware, which brings the best of Online World to the TV screen along with a bouquet of 500+ satellite TV channels. It is pre-loaded with Netflix, YouTube, Google Play Games, Airtel Movies and more, with full access to Google Play Store to download one's favourite apps / games on to their TV.
Bharti Airtel engaged Tata Elxsi for an end-to-end solution right from design, development; integration of key software components to testing. This was done to ensure that the Android TV application suite provides a seamless user experience whether the viewer accesses online or offline content eliminating the hassle of connecting multiple devices to one’s TV. This includes the OTA (Over the Air) upgrade module, a smart UI, customized Android TV launcher and software optimizations to future-proof the service.
Growing broadband penetration is driving the popularity of online content, particularly in urban homes, the new Airtel ‘Internet TV’ will enable to bring world-class content from the web and much more to the TV screen.
This latest innovation has been designed keeping in mind the needs of Indian homes. With an intuitive interface and India’s first STB remote with voice based search feature, since the launch Airtel Internet TV has set a new benchmark for next-generation service delivery.
Our service offerings include:
- Design and UX/UI of the android set-top box
- ITV Apps Development and Integration of App Store
- App Testing
- Over The Air (OTA) update IP Integration