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OTT/IPTV Services
OTT IPTV Video Engineering
Deploy, Personalize and Monetize
OTT IPTV Video Engineering
Deploy, Personalize and Monetize
Trending
With greater smartphone penetration and omnipresent internet, cord-cutting is a reality in most mature markets and especially with younger audiences.
Viewers are increasingly using multi-platform devices and demand a seamless experience across a multitude of devices and platforms.
Excellent user experience and content are becoming the key drivers to customer engagement and loyalty. The increased use of machine learning and contextual information will help in delivering content recommendations and a personalized video experience.
The media and telecom service providers are coming together to take-on pure-play OTT service providers. With the industry undergoing consolidation, tapping into synergies will help to reduce expenditure on re-engineering effort needed to create optimized networks
Amit Goenka
"Tata Elxsi brings in great technical expertise and domain knowledge and has been a key partner in enabling a great user experience on ZEE5."
CEO - Zee International and Zee5 Global
Opportunities & Challenges
Operators face the challenge of hyper-scale delivery of content across a broad spectrum of devices while handling millions of simultaneous viewers. There are technical challenges to deliver a seamless video experience with the lowest possible latency and highest video quality. Operators are scouting for solutions and services that can reduce the deployment time of cloud-based OTT service with common app frameworks for all the devices.
With the industry consolidating, one of the major challenges faced by media giants is to articulate post-M&A roadmaps that translate to high levels of flexibility and business agility. Besides, users of operator’s networks, the content providers, are concerned about control and the quality of video delivered using multi-tenant cloud infrastructure. A considerable opportunity can open up with a deep understanding of server-side ad insertion and capturing viewers sentiment using analytics that can help in the monetization of content.
Service Framework
Solution
Tata Elxsi, with its expertise and experience in the video industry helps Operators, MSOs, ISPs, Broadcast and Media companies launch OTT Video Streaming Services across web, Android, iOS, gaming consoles Smart TV, and RDK. We offer complete lifecycle management services for all kinds of OTT content delivery services such as Subscription Video on Demand (SVOD), Advertising-Based Video on Demand (AVOD), Transaction Video on Demand (TVOD), Premium Video on Demand (PVOD) & Linear and Live Streaming services. Our comprehensive OTT solution suite includes identifying the right components, customizing video platform, OTT automation testing, deployment support, and maintenance support. We also integrate OTT advertising and ad optimization modules which helps to increase revenue through targeted advertising and reduced operational expenses.
Differentiators
- Single vendor for all fundamental components for OTT deployment
- Multi tendency and language support
- Cloud and virtual support
- Centralized Data lake
- Centralized monitoring services
Benefits to the Customer
- Enjoy a seamless experience across multiple platforms
- Continuous engaged entertainment
- UI with AI: Responsive and Personalized
Discover More
Insights & Experiences
Case Study
Airtel Xstream - India's first Hybrid set-top box
Blog
Top 4 Reasons on Why Content Aggregation is Important for MSOs
June 2020
News - expresscomputer.in
Technology fueling the OTT growth
Case Study
Accelerated International Launch with a scale of 10 Mn
Case Study
Tata Elxsi helps OTT services provider launch streaming services across 190 countries
Business Whitepaper
Unified Backend OTT platform for operating expenditure optimization
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