Watching television at your home, or fueling your car at the petrol pump next door or passing through an airport, consumers today are accurately aware of the quality of services provided to them, and brands are making all the efforts to resonate with their expectations at all level.
Be it engaging with digital technology or space design, our research team is helping clients to understand the overall experience it provides and distill the opportunities to leave lasting impressions in the minds of consumers.
We have been helping clients in developing solutions in diverse areas such as the in-car experience for all HMI aspects, innovating kitchen appliances for specific food cultures or evolving public infrastructures for a better travel experience.
For a leading Appliances company we conducted research studies for kitchen appliances like microwaves and food processors, in order to understand their use-case scenarios, and build products and interfaces that maps to the Indian food culture and cooking habits.
A leading Japanese CE company wanted to understand the entertainment eco-system and how TV is watched in Indian households and understand other aspects of connectivity. Our research team conducted elaborate ethnographic studies and suggested options to the client to design suitable products for the Indian market.