Orient Electric, part of the diversified Indian conglomerate, CK Birla group, is trusted since years as India's no. 1 company in Fans. Orient Electric approached Tata Elxsi to do the styling and user interface for this unique fan in the smart fans category that would not only offer new functionality, but would also be aesthetically appealing to the next generation.
Drawing inspiration from futuristic sci-fi objects, the design elements were translated to form ‘bold rings’ and build an important identity to the character. The final designs which we conceived perfectly blends with the contemporary interiors and appeals with the target audience. Our next-gen design solutions have also enabled Orient Electric to attain future growth through innovation.
Our service offerings include:
- Product design & styling
- User Experience design
"Tata Elxsi has been partnering with Orient Electric's R&D team for designing the next generation fans. We have benefited largely by Tata Elxi's ability in understanding consumer aspirations and blending technology and creativity to create world class fans. It has indeed been a pleasure working with the team who have helped in developing insight-led designs."Sameer Tandon, Sr. VP & Business Unit Head - Fans, Orient Electric.