Making a difference is not always easy. Especially when we were challenged to design and engineer a premium and technically advanced water purifier for the premium market. Hindware wanted to launch a premium range of RO water purifier in India which really looked like a product for the global market.
We considered cultural behaviour and trends to create something attractive. Aspects like redesigning storage tank, filters to enhance performance, incorporating features like smart LED indicators for Power, Tank Full and Purification, Detachable Drip Tray to hold 1 litre bottle were designed to look stylish and premium. And, we did all this without sacrificing the brand value that good hygiene must be accessible to everyone.
Result, a contemporary and chic water purifier.