Matrix – a leading telecom and security solutions provider for modern businesses and enterprises wanted to launch a sophisticated telephonic device for the corporate world. Matrix asked Tata Elxsi to create a telephonic device that was clean, simple and aesthetically appealing.
The new design that emerged out of the concepts was a versatile, easy to use device. A human centered design approach was followed with strong European design cues specific to the customer market. The telephone buttons were designed thoughtfully for easy thumbing while the display options and colour was also taken into consideration. Features like add on operator console, IP Phone, Executive and Operator Functionality were given dedicated keys and were intuitive to use. Other features like, adjustable ringer volume and speech level, where both the receiver and the transmit speech levels could be adjusted by users, full-duplex speaker phone, an operator console were other additional elements designed.
The telephone has enabled Matrix to enter the international market and is doing extremely well in a market dominated by larger players.
Our service offerings include:
- Consumer Research & Strategy
- Product enclosure design