Orient Electricals approached Tata Elxsi to design a new look for its latest range of Orient fans. Targeted at the young and premium new home buyers, our challenge was to design the product which looked contemporary and compliments the classy lifestyle of today’s young buyers.
In order to create the premium look, the design team studied the contemporary furniture, home furnishings and modern architecture. These and other motivations were synthesized into a series of principles that informed the design stage. Four different designs were finally launched in four colour variants which are aesthetically appealing; performance oriented and offers a wide choice to consumers. The contemporary, edgy designs stand out from the other competing brands and have been widely appreciated by client and consumers.
Our service offerings include:
- Product design
- Engineering detailing