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What is AutoX

AUTOX, or Automobile Centre of Excellence, is Tata Elxsi's holistic approach to conceptualizing innovative and futuristic automobile experiences. It is located at our London design studio.​

Our UX and HMI Design and Technology experts help top global automotive OEMs to reimagine physical and digital experiences that align with their brand values, vehicle segments, typology, and end-user requirements.​

Explore Our Services

Physical | Digital | Emotional​

Research and Benchmarking

Research and Benchmarking

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Research and Benchmarking

Our team of experts can help identify changing customer needs, industry trends and enable Auto OEMs implement HMI best practices (both Interior and Exterior) of cars.

HMI and Broader Digital Experiences

HMI and Broader Digital Experiences

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HMI and Broader Digital Experiences

Reimagine the future of interfaces and digital services for Electric, Autonomous, and Connected Vehicle Mobility. We provide end-to-end UI/UX development.

Advanced Interiors Concept Design

Advanced Interiors Concept Design

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Advanced Interiors Concept Design

From advanced concept research to emerging technologies, we help brands create sustainable and futuristic automotive interior solutions, that are in line with client's brand vision.

Digital Marketplace

Digital Marketplace

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Digital Marketplace

Through our virtual new vehicle launch and model upgrades platform, self-assisted virtual vehicle configurator our solutions aid in better browsing, pre-viewing, and selection.

What is AutoX

AUTOX, or Automobile Centre of Excellence, is Tata Elxsi's holistic approach to conceptualizing innovative and futuristic automobile experiences. It is located at our London design studio.​

Our UX and HMI Design and Technology experts help top global automotive OEMs to reimagine physical and digital experiences that align with their brand values, vehicle segments, typology, and end-user requirements.​

Why Us

Tata Elxsi has over 15 years of expertise in Next-Gen Automotive HMI development. We are Asia's largest design house, with over  400 Designers and Engineers.

Leveraging our design-to-deployment expertise, our team has a proven track-record of executing 300+ HMI projects with resounding success.​

 Global Expertise

Global Expertise

Our expertise in advanced automotive experiences allows us to create forward-thinking, user-centric solutions that transcend borders.

 Innovative Solutions

Innovative Solutions

With relentless focus on innovation, our automotive solutions encompass technologies that inspire industry-wide transformation.

 Enhanced UI/UX

Enhanced UI/UX

At the core of our Automotive Experiences lies a commitment to enhance UI/UX, where intuitive interfaces and advanced designs converge.

 Sustainability

Sustainability

We are committed to promoting a greener and sustainable future for the automotive industry worldwide.

Clients and Awards

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