Orient Electric wanted to launch a desert air cooler that looks contemporary, offers ease of use, yet delivers the performance of a regular air cooler. Tata Elxsi answered the challenging need by designing an intuitive and ergonomically superior design that resonates well with the next-gen millennial customers and gives a premium perception.
The challenge was to reduce the overall product weight which had to align to other similar products in the cooler category. At the same time, Orient Desert Air Cooler (ULTIMO) had to look sleek, contemporary and robust. The result is a slim and sleek design, which comes with a 50-65 litres capacity. Stylish design proportions and materialization, combined with unique user experience helped Orient Electric to create a differentiation in the competitive air coolers market.
Orient Desert Air Cooler comes with an ergonomical control panel that provides easy access and visibility to the users. It also has a convenient tray placement option alongwith Body flush Louver mechanism which allows wider air delivery.
Orient Desert Super Cooler was launched successfully in March 2018 and is available at all retail stores across India. Since the launch, the Orient Desert Super Cooler has successfully managed to make the summers easy-breezy, comfortable as well as perfectly blends with the contemporary Indian home interiors.
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