Broadcast & Media
Future of Broadcast and Media
The global broadcast and media technology market size will grow by USD 116 billion during the forecast period of 2021-2026, growing at a CAGR of 42%.
Rapid audience shift from television to digital is expediting 'Entertainment on the Go' and the demand for 'complete viewer experiences' across all devices. Broadcasters and operators are now experimenting with technology alternatives such as OTT, Connected devices, Automation, AI, and Analytics to address consumers' changing requirements.
Products and Services
Consumer experience, distribution & delivery, ad monetization, TEPlay - OTT/IPTV platform, FalconEye - test & automation , iCX - Intelligent Customer Experience
We design 'life services' to shop, pay bills, play games, watch movies, and video conference with friends. Not just that, we also design seamless multi-screen experiences across television, mobile, tablet, and other formats.
Distribution and Delivery
Our comprehensive suite of services and solutions enables seamless delivery and distribution across all channels and devices. We help you to retain your customers by delivering hyper-personalized content.
Organizations that create and deliver products and solutions should be able to spot vulnerabilities early in the development process in order to increase software quality. Tata Elxsi Security CoE uses industry best practices for infrastructure, cloud applications, products & data security.
ICX-Manage and Monitor CPEs Intelligently
Developed using the latest device management standards and deep learning algorithms to automate, monitor, and manage CPEs (STBs & Gateways) at speed and scale.
Our AdTech services ensure profitability with increased inventory fill rates. In addition, we offer services that help improve performance across Ad Platforms, Ad Processes, Ad operations, and Ad Technologies.
TEPlay - OTT/IPTV Platform
Designed to deliver great video experiences with seamless and dynamic scaling and performance, leveraging a next-gen serverless micro-services-based architecture.
FalconEye - Test and Automation
An agentless test automation platform for multimedia and broadcast applications. One platform for automation of both functional and performance testing on all the end-user devices.
New Media Design Services
We offer end-to-end services across design research, innovation, and UI/UX for hyper-personalization, service customization, and enhanced end-user experiences. Our modular and customizable UX framework helps in the quick rollout of applications that ensure an improved revenue and returns between 10-20%.
The Road Ahead
Latest Techology, Partnership and Media updates
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