Sensor Virtualization using AI & ML
Enhancing Predictive Capabilities through AI-Driven Sensor Virtualization
Read Article
Future of Automotive
The automotive industry is evolving at an unprecedented pace, propelled by disruptive technologies, shifting consumer preferences, and heightened sustainability standards. Tata Elxsi’s cross-disciplinary approach in engineering, design, and digital services empowers OEMs and Tier 1 suppliers to innovate rapidly, harness advanced simulation, and swiftly deliver products for global markets.
Leveraging GenAI/AI, data analytics, cloud-based platforms, and human-centric design, we guide clients through complex product lifecycles with unmatched expertise. Our solutions span SDV, virtualization, ADAS, electrification, connectivity, and cockpit electronics—underpinned by rigorous testing and validation frameworks. By integrating hardware-software synergies, we help automotive leaders accelerate time-to-market, boost operational efficiency, and navigate emerging mobility trends.
Validation of EPS system using Level 3 Virtual ECU
Business Challenges
Automotive players face intensifying cost pressures, complex regulatory mandates, and the continuous demand for cutting-edge features. Balancing rapid technology shifts, such as Software Defined Vehicle, Virtualization, Enhanced Safety, Sustainability, and meeting consumer/market demands, require agile frameworks, collaborative ecosystems, and design-led thinking. Tata Elxsi addresses these challenges by offering integrated engineering and digital solutions to effectively modernize and future-proof core automotive capabilities on a truly global scale.
Services
C.A.S.E | Vehicle Systems Engineering | Automotive Software Engineering | System Testing and HILS | Passenger Experience | Automotive Virtualization | Software-Defined Vehicles | Battery Pack Development
.png )
What's New
Partners
Insights & Experiences
Information Hub
-
What automotive solutions does Tata Elxsi offer?
We deliver end-to-end services covering system design and engineering, digital transformation, left-shifting, and test automation. Our offerings span SDV, virtualization, ADAS/Autonomous, Electrification, connected vehicle platforms, UX/UI design, and comprehensive testing, ensuring compliance with global safety and environmental standards.
-
How do you ensure rapid time-to-market in automotive development?
We combine agile methodologies, simulation-driven design, left-shifiting validation, automated testing, and cross-functional collaboration. This integrated approach expedites development cycles, reduces rework, and anticipates consumer demands, regulations, and market trends.
-
How does Tata Elxsi address advanced technologies like Software Defined Vehicle (SDV)?
Tata Elxsi has cloud-agnostic SDV development, validation and deployment framework named AVENIR, which offers a scalable software service framework for vehicles supporting cloud-native development and vehicle edge platform deployment. This enables our customers to develop, integrate, build, test, and deploy the Software-Defined Vehicles with ease.
-
What sets Tata Elxsi apart in the automotive industry?
Our unique fusion of design-led thinking, engineering excellence, and digital capabilities enables OEMs and Tier 1 suppliers to deliver user-centric products. We emphasize global collaboration and proven frameworks that yield measurable outcomes at scale.
