Helping enterprises reimagine products & services – from consumer research and insights to technology development and integration, service design, and user experience.
Digital technologies like IoT (Internet of Things), Mobility, Artificial Intelligence, Extended Reality, and Cloud-based applications are being integrated into consumer contexts, services, and products. These are creating new opportunities to drive operational efficiency, reduce costs, deliver new services to consumers, and enable new streams of revenues for our customers. However, these very technologies are also driving an exponential increase in the technological complexity required to develop new products and services.
Tata Elxsi’s DesignDigital brings together a global and diverse team of strategic thinkers, consumer insights experts, award-winning designers, technologists, and digital experts, a network of Design Studios, Innovation Hubs, and Centers of Excellence for Digital technologies, and help enterprises reimagine their products and services - from strategy, insights and service design, to technology implementation, integration, and interaction design.
DesignDigital allows an organization to look at digital the right way – not just to infuse technology or obtain incremental operational efficiency gains, but rather a transformational opportunity to relook at the entire delivery of the service and experience – for end consumers but also encompassing processes, operations, and the people responsible for delivering the experience.
Data is the new oil, triggering a surge in the use of AI and advanced data analytics across industries. User interactions are evolving, requiring intense personalization and sophisticated autonomous systems re-engineered using machine learning and data engineering.
Tata Elxsi empowers enterprises by providing Cloud Consulting Services, On-prem, Public, and hybrid cloud Enablement Services/Migration Services.
Extended Reality - AR, VR, MR
With virtual being a new reality, immersive technologies like AR / VR/ MR will help connect brands in real-time for cross-functional remote collaborations, immersive learning and training, communication, making collaborative and immersive design decisions, virtual events, and exhibitions, amongst others. In the future, the use of immersive technologies will expand to enable more human connections and explore creative ways in problem-solving, thereby helping deliver meaningful experiences.
Internet of Things
Tata Elxsi helps build next-generation products from scratch by bringing in a unique engineering, Design, and technology combination. This unique combination coupled with our deep domain expertise in the Communication, Medical, Automotive, Semiconductor, and Broadcast sectors makes us the preferred partner in IoT. Additionally, companies can also leverage our existing cloud platform to reduce time to market, minimize operational costs and generate measurable business outcomes.
Machine Learning & Advanced Analytics
Tata Elxsi enables customers in their digital journey by providing engineering services for video analytics, conversational/NLP services, advanced data analytics, edge AI, and Robotics to add value, aiding in faster ROI.
Big Data Engineering
Tata Elxsi brings a fresh perspective on how data is seen, analyzed, and put into action. We offer Data Engineering, Data Enrichment, Advanced Data Analytics - Predictive Analytics, predictive modeling, & Data Visualizations services across industries.
AI Tools & Frameworks
Tata Elxsi AI tools and frameworks enable our customers not only to implement AI pilots but also empowers them in scaling it up for production through framework optimization, application-specific AI implementation, and optimized AI models for low footprint solutions.
Cognitive Video Services
Tata Elxsi provides a one stop solution for video cognition exclusively designed for industry, which uses a complex web of several deep learning models working in tandem to deliver accurate results for content curation, moderation & generation.
Tata Elxsi helps customers with their digital transformation by offering Natural Language Processing services, which enable context-aware smart assistants, social media analytics, personal assistants, and other applications using structured and unstructured data analytics.
Advance Data Analytics
Tata Elxsi offers advanced data analytics services to customers through neural network-based analytics for pattern recognition, statistical correlation, predictive & diagnostic analytics, & user profiling or segmentation.
Edge AI Solutions
Tata Elxsi Edge AI services enable customers in bridging the gap between resource-hungry AI and resource-constrained embedded devices through different approaches for running AI modules on limited space while maintaining the same accuracy levels for the application
Tata Elxsi robotics services and solutions empower our customers for accelerating autonomous & intelligent robot adoption in different industries such as transportation, healthcare, and smart home devices through combination of data analytics, machine learning, and hardware expertise.
Tata Elxsi leverages its multi-domain experience across Communications, Media, automotive & healthcare coupled with Cybersecurity expertise to offer digital security services to both Enterprises & Residential users.
Virtual & Extended Reality
Even though the benefits of VXR are multi-fold, factors like cost associated with developing hardware / software for the devices, lack of privacy are some of the reasons why adoption of this technology was low until now. However, the pandemic has only accelerated the deployment of immersive technologies across industries.
As digital technologies advance, underpinned by 5G capabilities, novel experiences will soon be the norm for consumer engagement. Metaverse will further increase the adoption of immersive technologies.
Some of the key areas which will see a surge in adoption of immersive technologies will be:
- Maintenance, Repair and Overhauling (Remote Assistance)
- Engineering Design & Modelling
- Worker Safety and Training
- Education and Training
- Virtual Collaboration Centers
- Medical Training
- Media and Entertainment
Helping enterprises reimagine products & services – from consumer research and insights, to technology development and integration, service design and user experienceGlobal network of Design Studios, Innovation Hubs, and Centres of Excellence for Digital technologies
Insights & Experiences
Our relentless concentration on the human experience in product design results in products and services that open up entirely new areas of value and growth for our clients.