Consumer Experience

Consumer Research

With our extensive knowledge of the automotive industry and years of expertise in consumer research, we employ methodologies like trend tracking, ethnographic research, benchmarking studies, and ideation workshops, to help OEMs understand the emerging consumer needs, gauge future trends that drive innovations, and design automotive products and services that deliver compelling user experiences globally.

UX Services

We simplify the navigation flow to reduce cognitive load and speed up decision-making for media content consumers.

We also create a visual representation of the customer journey to communicate the experience effectively. Our modular and customizable UX framework help in the quick rollout of applications.

QoEtient by Falcon Eye

QoEtient is an agentless video quality DevOps automation platform, built by QoE & automation experts, to enable the OTT service providers to deliver optimal quality of experience to the end-users on all connected devices.

One platform for both QA & Operations teams, covering Playback Testing, Player Optimization, Stream Optimization, Content Checking/Monitoring and also automation of functional and non-functional test scenarios. All these and much more within the QoEtient lab setup.

Design & Engineering

Tata Elxsi develops set-top boxes for hybrid, cable, and terrestrial digital broadcasting. We help our customers to create new products for their business: STB devices and software for DVB, OTT, and IPTV solutions. We take complete responsibility for all the engineering issues of STB development including industrial and embedded design, firmware, and apps. The result of our work is a ready-made device or application for the global or local market that can deliver the required consumer experience.

AIVA

AIVA is Tata Elxsi’s Intelligent Video Analytics platform for Content Curation & meta-tagging of objects, actions, and events. It’s a versatile platform for diverse applications across industries.