The challenges at large​

Amid increasing diversification of revenue streams for broadcasters, the near-constant entry of new players means that incumbents need to continue launching differentiated offerings to align with customer preferences. In a growing creator-centric economy, traditional marketers and advertisers are compelled to seek new engagement models with a UI/UX focus.

Use of AI in content personalization is the key, but the challenge therein lies in attaining proper data quality and the dynamic nature of consumer behaviour. Media companies will have to create instant feedback and recommendation channels to tackle this dual challenge.​

Event organizers are naturally pushing for the use of XR to attract larger audiences. But the market still has a lack of technological expertise required to implement wide-scale adoption of these digital formats. The uninhibited nature of the metaverse needs stricter standards for censorship. Even the end-user experience today relies on access to specialized headsets, whose ergonomics and UI/UX still has plenty of room to improve.

For media devices, the demand for devices that work across converging media services hinders their growth as manufacturers scramble to combine these features. Despite opportunities in the smart home device market, incumbents are finding it difficult to reduce setup and maintenance costs, and usage complexity. There is no uniform UX implementation amid a lack of standardization and device interconnectivity. A focus on UX innovations and seamless connectivity is the need of the hour.​