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Broadcast & Media
Future of Broadcast and Media
Global Media & Entertainment companies are prioritizing seamless user engagement, robust content delivery, and AI-driven insights to drive market leadership. Key trends like cloud-based media workflows, the rise of FAST channels, 5G-powered experiences, and generative AI-driven content creation are reshaping the industry, enabling hyper-personalized and immersive entertainment.
Tata Elxsi helps organizations in embracing transformative technology trends with specialized services, spanning OTT Applications & User Engagement, Content Supply & Delivery, and AI-powered Infrastructure. By integrating advanced analytics, next-generation cloud architectures, and personalized content strategies, Tata Elxsi enables clients to boost audience retention, reduce operational complexities, and optimize costs. For over 15 years, Tata Elxsi has partnered with one of the world's leading cable TV providers to establish a global engineering center focused on entertainment and connected home services. This collaboration has enhanced customer experience, automated deployment and validation, strengthened cybersecurity, improved productivity with Gen AI, and transformed post-rollout video and broadband operations.
Service Offerings
OTT Applications and User Engagement | Content Supply and Delivery | AI-powered Infrastructure
The Road Ahead
Latest Techology, Partnership and Media updates
Partners
RDK, AndroidTV, OTT, Broadband, DAI Solution, 3PL Certification
Insights & Experiences
Case Study
Multi-country RDK-B Deployment for a leading European Operator
Case Study
Transforming Video Delivery in LATAM
Technical Whitepaper
Optimizing Ad Delivery: Dynamic Ad Insertion (DAI) Strategies for OTT Streaming Platform
Case Study
Airtel Xstream - India's first Hybrid set-top box
Case Study
Content Aggregation: Delivering a Premium Experience
Case Study
AI-Powered OTT Platform Solution for Sports and Entertainment
Case Study
Proactive self-healing of heterogeneous CPEs for a European Telco across multiple countries
Case Study
Enhancing Customer Experience with Tata Elxsi's iCX Solution for India's Leading Telco
Case Study
Tata Elxsi helps OTT services provider launch streaming services across 190 countries
Case Study
Reimagining QoE through Automation
Blog
The Ultimate Guide to OTT Platform Development in 2025 (with Practical Examples)
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