The Den Bangalore
India’s hospitality sector has experienced a significant growth in recent years due to various factors including rising purchasing power of domestic travellers, increase in commercial development and foreign tourists arrivals.
Seeing India as a lucrative opportunity, a leading international hospitality chain, The Dan Hotels, wanted to establish their first luxury hotel outside of Israel and chose Bengaluru - The Silicon Valley of India. Tata Elxsi was roped to create a distinctive brand language that translated across the property touchpoints. The Den opened doors in Bengaluru in December 2017. Located in the IT corridor of Whitefield, The Den is a new brand crafted for the modern traveler who knows what to expect from a luxury hotel.
Scope of work:
- Visual Identity System
- Hotel Collaterals
- Restaurant Branding
- Collaterals and Signage Design