Attention
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ICX
![TEPlay - New](https://imagedelivery.net/NQbeIiuOSr9v3r8h8vsx7A/product-details/April2022/uaGbrQ4E4X8mFdmNt9pU.png/small)
Explore
![TEPlay - New](https://imagedelivery.net/NQbeIiuOSr9v3r8h8vsx7A/product-details/April2022/fvWj2Mv1XugHIrhTlzM7.png/medium)
TEPlay is a highly scalable, and a secure end-to-end OTT video delivery platform.
![TEPlay - New](https://www.tataelxsi.com/img/datap1.png)
Deliver World-Class Video Experience
- Maintain consistent experience across different target devices and platforms
- Offer highly personalized content recommendation
![TEPlay - New](https://www.tataelxsi.com/img/datap1.png)
Maximize Monetization
- Data driven insights to improve Ad monetization
- Insights into content performance and usage patterns to define content strategy
![TEPlay - New](https://imagedelivery.net/NQbeIiuOSr9v3r8h8vsx7A/product-details/April2022/ycRm0F0EaRwG7QhXNAQm.png/medium)
Why TEPlay
![Content Planning](https://imagedelivery.net/NQbeIiuOSr9v3r8h8vsx7A/product-howworks/April2022/vS6ktChFKh57NudwUYv4.jpg/medium)
Content Planning
Benefits:
- AI-powered user segmentation to target personalized content
- Data-driven Hyper personalization for faster content discovery
- Insights on most popular genres and trending themes to define content strategy
![Operations](https://imagedelivery.net/NQbeIiuOSr9v3r8h8vsx7A/product-howworks/August2023/SMo34RS6tKbcjJ4d0Tk3.jpg/medium)
Operations
Benefits:
- Workflow automation to reduce manual efforts and minimize errors
- Single touch content ingestion workflow
- Reduce operational costs through CDN Bandwidth optimization
![Business Teams](https://imagedelivery.net/NQbeIiuOSr9v3r8h8vsx7A/product-howworks/April2022/pF24UxJXWjxl8hAmIUd0.jpg/medium)
Business Teams
Benefits:
- Customize subscription packages and offers dynamically
- Analytics for highly targeted marketing campaigns
- Inbuilt content aggregation and syndication module for monetization
Technology
![The TEPlay Platform](https://imagedelivery.net/NQbeIiuOSr9v3r8h8vsx7A/product-howworks/April2022/yi6pP2vfjA6ArVZrIh8Y.jpg/medium)
Technology
The TEPlay Platform
TEPlay is a pre-integrated, highly scalable, secure end-to-end OTT video delivery platform, enabling faster time to market, smooth operations, and lasting video experiences.
Built on next-gen micro-services-based architecture, it ensures consistent performance and dynamic scaling with a unified backend system and processes for OpEx optimization and easy maintenance.
TEPlay is designed to bring business value to our customers by driving customer engagement & growth.
Features
![Content Management System](https://imagedelivery.net/NQbeIiuOSr9v3r8h8vsx7A/product-advantages/April2022/S1PF0APgYvTTQjN8HK4y.png/small)
Content Management System
- Asset management
- Metadata management
- Dynamic UI composer
- Partner integration
- Content security
- Elastic search
![Subscriber Management System](https://imagedelivery.net/NQbeIiuOSr9v3r8h8vsx7A/product-advantages/April2022/u8PUN3ukemNovZ9Fp4my.png/small)
Subscriber Management System
- Subscription management
- Account management
- System administration
- Billing and payments
- Package/plan management
- Offer/promotion management
![Recommendation](https://imagedelivery.net/NQbeIiuOSr9v3r8h8vsx7A/product-advantages/April2022/Dc3wi00M70OHnFc4stpM.png/small)
Recommendation
- Personalize recommendation
- General recommendation
- Content-specific recommendation
![Service Assurance](https://imagedelivery.net/NQbeIiuOSr9v3r8h8vsx7A/product-advantages/July2021/gzCQbfes3deRk3ky2ZeM.png/small)
Service Assurance
- Deliver reliable services running diagnostics across multiple devices to WAN to LAN to VOIP and LTE
- Self-care app empowering both subscribers and technicians to diagnose and resolve issues
![News Specific Use Cases](https://imagedelivery.net/NQbeIiuOSr9v3r8h8vsx7A/product-advantages/April2022/HHR69CGEmpCf2tR8Tqdg.png/small)
News Specific Use Cases
- Publishing breaking news
- News tickers
- News in multiple languages
- Live events/ talk shows
- Themes for special days
- Trending/ popular news
- Ai-based news highlights