Tata Elxsi

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“Elevate your customer engagement strategy to a higher level of digital maturity”

Get better control over CPEs and simplify operations to respond to new market conditions and commercial competitiveness

“By fixing problems in CPE via real-time remote screen assist, you can provide customers with a differentiated experience.”

“Reduce truck-rolls and call volumes by addressing problems with immediate corrective steps before they are spotted”

Hyper-personalize video services using intuitive self-care applications

“Have great visibility on endpoint connected devices to delivering seamless experiences”

Explore

iCX is a secure, feature-rich, SaaS-based solution for monitoring and managing CPEs (STBs and Gateways) at scale

Improve Operational Efficiency

Optimize workflow rolls through automated and simplified operations and intelligent firmware upgrades
Proactive real-time monitoring and self-healing mechanisms to reduce call volumes, truck-rolls
App based assisted diagnostic service for field trials management and faster roll-outs

Enhance CX

Accelerate customer onboarding with zero-touch provisioning and self-care app
Quick problem resolutions through remote screen access to customer support personnel
Hyper personalization through recommendations from advanced analytics

Why ICX

Operations

Benefits:

Boost in software acceptance due to a unified view of test results across development and QA teams
Reduce operational costs through CDN Bandwidth optimization
Predict churn accurately through deep learning

Customer Service

The technician can accelerate problem resolution by visualizing raw parameters collected from an individual CPE and remote screen assist.

Automation through the Self-care app for instant provisioning proactively identifies and resolves common problems.

Benefits:

Deliver first-rate customer experience
Reduce call volumes and deliver an uninterrupted viewing experience

Marketing and Business Innovations

Monitoring of all installed applications; auto-blocking of malicious and unauthorized applications; blacklist devices based on specified criteria

Business intelligence reports and actionable insights derived from machine learning-based analytics on device telemetry.

Benefits:

Stop revenue leakage by preventing unauthorized use of managed devices or pirated content
Use rich data on usage patterns to help generate new revenue streams, hyper-personalize services, and improve marketing ROI

Technology

iCX - Elevating to A Higher Level Of Digital Maturity

iCX uses a secure, scalable, and distributed platform designed with the most latest device management standards and deep learning algorithms. iCX uses secure protocol to communication with CPEs deployed worldwide and provides a highly available data path. It can efficiently manage various device types across different middleware platforms such as Android TV, RDK, and proprietary Linux middleware. It is compatible with MSO backend systems via standard REST APIs.