• design digital

  • Virtual & Extended Reality

Virtual & Extended Reality

Engage | Immerse | Collaborate

Virtual & Extended Reality

Virtual & Extended Reality

Engage | Immerse | Collaborate

Trending

Trending

With the emergence of Smart factories, Digital Twins have become a vital part of industry 4.0. Immersive Technologies will help increase productivity, improve information retention, task accuracy, reduce work injuries, training time and process issues.

The XR ecosystem will be $ 393 Billion by 2025 (Source – Market Research Future). Worldwide spending on Augmented Reality (AR) and Virtual Reality (VR) is expected to grow to $72.8 billion by 2024 (Source – IDC). The largest investments are going to be in Training and Industrial Maintenance.

Also, with the introduction of Apple’s ARKit and Google’s ARCore software development kits (SDKs), the development tools have been standardized. Mobile-based AR/VR devices will be more accessible to consumers. 5G will further speed up the MR / AR revolution. Neural networks and Machine Learning will also help to accomplish tasks with more efficiency, and improve immersive experiences.

Tata Elxsi with its Design Digital expertise, has pioneered and is helping customers deliver innovative XR experiences.

Trending

Opportunities & Challenges

Even though the benefits of VXR are multi-fold, factors like cost associated with developing hardware / software for the devices, lack of privacy are some of the reasons why adoption of this technology was low until now. However, the pandemic has only accelerated the deployment of immersive technologies across industries.

As digital technologies advance, underpinned by 5G capabilities, novel experiences will soon be the norm for consumer engagement. Metaverse will further increase the adoption of immersive technologies.

Some of the key areas which will see a surge in adoption of immersive technologies will be:

  • Maintenance, Repair and Overhauling – Streamline inspections, Remote Assistance, On-demand skills development etc.
  • Engineering Design & Modelling – Remote Collaboration, 3D Product Visualization, Simulations, Styling and improve Perceived Quality
  • Worker Safety and Training – Experiential Learning platform
  • Education and Training – Virtual Training, Practical Learning, Gamification
  • Virtual Collaboration Centers – Design Review, Visualization and Collaboration
  • Medical Training – VR based therapy, improve Tele-medicine solutions
  • Media and Entertainment – Interactive Ads, Real-time information of sporting events, AR /VR based events

VXR Framework

End-to-end expertise to help clients deliver cutting–edge digital reality solutions and interactive experiences.

Virtual & Extended Reality

Differentiators

  • Cross domain expertise covering Research, Design & Content Development, Technology Innovation and Systems Integration
  • 15+ years of metaverse expertise
  • Design led-Digital Transformation - 50 + Unity Developers, Technology specialists and Design Thinkers working on disruptive technologies

Benefits to the Customer

  • In-house technology solutions and functionality rich accelerators to help enterprises fast track their Metaverse journeys
  • Custom Solutions & Services for multiple industries with strong focus on Transportation, Manufacturing, Healthcare, EdTech and Media

Discover More

Tata Elxsi and Lenovo collaborate to provide proven, scalable and easy to deploy XR solutions for Enterprise

May 31, 2022

Press Releases

Tata Elxsi and Lenovo collaborate to provide proven, scalable and easy to deploy XR solutions for Enterprise

Locomotive Virtual Collaborative Platform
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Locomotive Virtual Collaborative Platform

Virtual Car Configurator & Drive Experience
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Virtual Car Configurator & Drive Experience

Digitisation-of-SOPs
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Digitisation-of-SOPs

Immersive Training for Steel Plant Manufacturer
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Immersive Training for Steel Plant Manufacturer

Pandemic accelerated adoption of Augmented Reality, Virtual Reality in India

February 17, 2022

News - The Hindu

Pandemic accelerated adoption of Augmented Reality, Virtual Reality in India

Immersive Tech Enabling Businesses to Drive Customer Experience

August 2021

News - CXO Today

Immersive Tech Enabling Businesses to Drive Customer Experience

Extended Reality (AR, VR & MR)
Videos

Extended Reality (AR, VR & MR)

AR / VR experience for Tata Motors Limited
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AR / VR experience for Tata Motors Limited

Mobil Drive X
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Mobil Drive X

Spintales - Engaging kids in story telling using AR
Case Study

Spintales - Engaging kids in story telling using AR

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