Automotive HMI design

Emotional, Efficient, Exploratory

HMI design

Automotive HMI design

Emotional, Efficient, Exploratory

Trending

Trending

Evolution of Design Strategy with evolving autonomy

As autonomy evolves, mental awareness and the need for digital interaction increases, hence need for a better HMI design strategy which requires a sense of trust and control over vehicle operations will be imperative to enhance the overall journey experience

Trending
Harman International

Harman International

"Tata Elxsi has helped us to create the new 3D illusion interactive model for our next-generation digital cockpit cluster platform HMI. We have completely revamped the look of the cluster platform HMI by introducing concept-based designs to the launch screen. The 3D illusion cluster platform HMI has been a booming success and created a lot of excitement in several customer demos, we value the collaborative efforts of Tata Elxsi in enhancing our customer experience!"

Boopathi Annamalai, Software Director – Digital Cockpit LQX HMI, Harman International

Visualization of vehicle intent

Visualization of vehicle intent

Visualization of vehicle intent

A continuous, instant, on-demand communication between the vehicle and the passenger would alleviate anxiety in passengers, improving the passenger experience. At the same time, it is vital to reduce the sensory overload which would only heighten anxiety.

Service Framework

HMI design
Emotional
  • Empathy maps
  • Human factors consideration
  • Personalization
  • Visual delight
Efficient
  • User centric design
  • contextual approach
  • simple and sophisticated visual appeal
Exploratory
  • UX trend analysis
  • Usability testing and benchmarking
  • Digital prototyping and simulation

Differentiators

  • Automotive HMI design – IC, IVI, and evolving interfaces
  • Design visualization for ADAS features
  • Create a personalized experience, acknowledging evolving driver/passenger preferences
  • Proactive assistive experiences – interfaces with smart assistants (Google Assistants, Siri, etc.)
  • Enhanced vehicle-passenger communication experiences to ensure a seamless transfer of control in autonomous vehicles

Benefits to the Customer

  • Minimize risk of failures with digital prototyping and simulations
  • Incorporating human factors design guidelines and digital ergonomics to enhance the driving experience
  • Modular and customizable UX framework to help in the quick rollout of applications

Discover More

CES 2020 eCockpit
Case Study

CES 2020 eCockpit

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