Attention

Attention

This website is best viewed in portrait mode.

Passenger Experience

User experience is crucial in the adoption of new technology. Artificial intelligence, voice, and mixed reality advancements are bringing the in-vehicle experience closer to reality. Automakers and retailers are pursuing new technological solutions to improve the in-vehicle experience for both drivers and passengers.

Personalization and visualization greatly enhance the passenger experience. In-vehicle technology assists mobility service providers in shared vehicles — and eventually autonomous vehicles — in becoming entertainment hubs. 

Service Offerings

Design & Studio support, Infotainment, Connected Cars, Visual Extended Reality

Design & Studio support

Tata Elxsi provides comprehensive automotive design, research, validation, simulation and prototyping services that accelerate the conversion of concepts into products.

eCockpit Services

With the growing trend of in-vehicle connectivity and the increasing demand for a great digital user experience, the transition from analog car dashboards to a multi-screen and multimodal digital experience for drivers and passengers is underway.

Connected Car

Comprehensive connected vehicle solutions, encompassing platform enablement, service customization, and expert run management for an elevated strategy

Visual Extended Reality

As processors are becoming more powerful there is increased adoption of AR/VR technology by many automotive companies. We help automotive OEMs face changes head-on by creating compelling visual and immersive representations that excite buyers, inform engineers, optimize design decisions, and improve training.

Partnerships & Alliances

Discover More

Connected Digital Cockpit – Redefining Mobility
Business Whitepaper

Connected Digital Cockpit – Redefining Mobility

AR / VR experience for Tata Motors Limited
Case Study

AR / VR experience for Tata Motors Limited

Mobil Drive X
Case Study

Mobil Drive X

Enhancing the end-to-end customer journey for a leading Automotive OEM
Case Study

Enhancing the end-to-end customer journey for a leading Automotive OEM

Subscribe

To subscribe to the latest updates & newsletter