Passenger Experience

User experience is crucial in the adoption of new technology. Artificial intelligence, voice, and mixed reality advancements are bringing the in-vehicle experience closer to reality. Automakers and retailers are pursuing new technological solutions to improve the in-vehicle experience for both drivers and passengers.

Personalization and visualization greatly enhance the passenger experience. In-vehicle technology assists mobility service providers in shared vehicles — and eventually autonomous vehicles — in becoming entertainment hubs.

Case Study

Award-Winning Digital Cockpit Experience Design

Service Offerings

Design & Studio support, Infotainment, Connected Cars, Visual Extended Reality

Auto X

Auto X is our curated package of offerings carved out of our experience design capability, which is tailored to deliver advanced experiences for the automotives, both inside and outside – delivered primarily from our London Design Studio.

eCockpit Services

With the growing trend of in-vehicle connectivity and the increasing demand for a great digital user experience, the transition from analog car dashboards to a multi-screen and multimodal digital experience for drivers and passengers is underway.

Connected Car

Comprehensive connected vehicle solutions, encompassing platform enablement, service customization, and expert run management for an elevated strategy

Visual Extended Reality

As processors are becoming more powerful there is increased adoption of AR/VR technology by many automotive companies. We help automotive OEMs face changes head-on by creating compelling visual and immersive representations that excite buyers, inform engineers, optimize design decisions, and improve training.

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