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Advertising Technology Services
Adtech Services
Enhance | Optimize | Monetize
Adtech Services
Enhance | Optimize | Monetize
Trending
Consumption of video on streaming platforms and over-the-top (OTT) media is the trend today. Viewers are demanding personalized content and convenience. These platforms have become popular with the current pandemic as viewers are scouting for exclusive content to keep them engaged. The increase in viewer activity has helped advertisers and content publishers to expand their audience reach that previously was limited to only traditional TV. In addition, technology innovations have started to disrupt drastically. Technologies like AR, AI for Ad positioning have also penetrated the AdTech Industry.
As for the advertiser, the most significant benefit is that people who are viewing content on streaming platforms cannot skip ads, install any adblocker or close the application.
Opportunities & Challenges
According to the Nelson’s Measurement Breakthroughs report, 56% of advertisement campaign impressions are lost due to fraud or off-target audiences. Therefore, transparency in the AdTech industry is very crucial between publishers and advertisers.
The rise of digital advertising channels coupled with data and analytics capabilities has increased expectations for actionable insights. Tapping to the right audience with targeted advertisements opens up the massive revenue potential.
AR advertisements result in interactive Ads wherein technology adoption like IoT allows matching the Ad with customers’ actual needs. However, advertisers that continue to use legacy and traditional technologies will find it difficult to switch to emerging technologies. Today, the complete AdTech workflow demands automation.
Service Framework
Tata Elxsi's adtech services ensure profitability by improving performance across Ad Platforms, Ad Processes, and Ad Operation for publishers, advertisers, and ad technology companies across both linear and digital advertising. Our services include consulting, design, integration, and the development of high-performance advertising solutions for today's challenging advertising industry. Our customized programmatic advertising solutions are Programmatic trading desk, Ad Management Platform, Ad servers, Supply Side Platform (SSP), Private Ad Marketplace (PMP) framework, Dynamic Advertising –SSAI & CSAI, Shoppable TV & Contextual Advertisement etc.
Differentiators
- Strong ecosystem partnership
- Integration experience with leading DSPs through programmatic and RTB
- Workflow automation with proven orchestration solution
- Award-winning user experience, AI/ML Matured solution
- Rich domain experience in linear and digital Ad delivery systems
- AI/ML-based accurate targeting leveraging DMP
Benefits to the Customer
- A full-service approach to handle End-to-end system (360 degrees) with future-proofing
- Inventory monetization: Increased by 10-20%
- Operation cost deduction: Reduced by 20-35%
- Enhanced user engagement and experience
- Integrated solution across linear and digital
- ROI: Increased by 10-20%
Discover More
Insights & Experiences
Technical Whitepaper
Optimizing Ad Delivery: Dynamic Ad Insertion (DAI) Strategies for OTT Streaming Platform
Perspective
Future of AdTech: Trends that Will Revolutionize Advertising
Whitepaper
Ad Monetization for OTT & Linear adressable video
April 2022
News
Advanced Advertising : The Convergence of OTT & Linear TV Trends : A Panel Discussion
August 2021
Press Releases
Tata Elxsi partners with DStv in the Digital Transformation of Ad Media Sales
January 2021
News - dqindia
Adtech Market and Challenges
April 14, 2022
News - indiantelevision.com
CAMM SUMMIT 2022: ‘Ad-tech to allow brands to take control of consumer experience
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