Xtreme Engineering
Bowler is a member of Jaguar Land Rover's rapidly expanding Special Vehicle Operations division, which includes a specialised team of Tata Elxsi ’s designers, engineers, and technicians devoted to enhancing the performance, luxury, and capabilities of these vehicles
The development of the Bowler Defender, from mule to full competition car in less than two years, is a prime example of the work Tata Elxsi undertakes. Converting the highly-capable Defender from production passenger car to rally-prepared competition vehicle requires full integration of the existing systems into a competitive format.
The opportunity for Tata Elxsi to partner with the Bowler Defender Challenge gives us a superb platform to showcase our brand. A high performance environment, with constant demands on the teams and the support crews, really brings the term “Xtreme Engineering” to life.
Bowler is a world-class competition brand and we see them as a perfect partner for our products and services in the modern automotive industry.
news
Dramatic climax to 2022 Tata Elxsi Bowler Defender Challenge at Scottish Borders Hill Rally
The 2022 Tata Elxsi Bowler Defender Challenge arrived at the Scottish Borders Hill Rally this weekend with everything to play for. Jamie Thwaites/Chris Cuming and Dave Beecroft/Fraser Parish headed into this final round at the top of the table with the championship wide open. Read More
Trackrod Rally Gives Debut Night Stages for Tata Elxsi Bowler Defender Challenge
This week saw the Trackrod Rally, centred around Filey, North Yorkshire, host the latest round of the 2022 Tata Elxsi Bowler Defender Challenge. Held across two days this was the first time the Challenge competitors had experienced night stages as part of an event. Read More
David Green, Time Luxx's Editor, tackles the Tata Elxsi Bowler Defender Challenge
Bowler Motors is an automotive company that transforms Land Rover Defender and Range Rover chassis into off-road racing vehicles. They rose to prominence by their dramatic modifications utilitarian Land Rover Defenders into extreme rally cars. Read More
Taking On The Defender Challenge In A Bowler And Only Bending It A Little
Bowler made a name for itself by transforming the original Land Rover Defender from utilitarian farm vehicles to fire breathing rally cars. The modified Defenders, such as Wildcats, have competed in events across the world including the blue riband Dakar Rally Read More
Bulley/ French take victory in Welsh Borders Hill Rally round of 2022 Tata Elxsi Bowler Defender Challenge
The three-day Welsh Borders Hill Rally played host to the third round of the 2022 Tata Elxsi Bowler Defender Challenge this weekend. Read More
Tata Elxsi unveiled as Title Partner for 2022 Bowler Defender Challenge
Tata Elxsi, amongst the world’s leading design and technology service providers, is today unveiled as the title partner for the 2022 Bowler Defender Challenge series. Read More
Higgins Takes Bond Defender win in Tata Elxsi Bowler Defender Challenge Rally North Wales Round
Mark Higgins along with Claire Williams on a black special edition Defender 90 won the North Wales of Tata Elxsi Bowler Defender Challenge. Read More
Bowler Defender on podium in first ever Baja Aragon event
Frazer and Spencer Williams celebrated a debut podium in the first ever Baja Aragon outing for the Tata Elxsi Bowler Defender Challenge car. The Williams brothers scored third in class competing as one of a trio of cars entered into the event as an exploration of the capabilities of the latest generation Defender in competition trim. Read More
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services
Conventional Powertrain
We have extensive experience in all aspects and stages of conventional powertrain engineering, from program management to calibration and software development to provide efficient and safe transportation. Read More
Body & Chassis Systems
We co-innovate with our customers to increase in-car comfort and convenience by providing end-to-end solutions for automotive body & chassis electronics. Our body and chassis engineering and design workflow ensure value-engineered processes to deliver economical yet efficient solutions. Read More
Mechanical Design and Engineering
Our end-to-end automotive mechanical design and simulation expertise reduces time-to-market and accelerates the conversion of new concepts into marketable solutions. Read More
Automotive Styling
We bring over two decades of expertise in developing new vehicle concepts to support OEMs on numerous innovative show cars and production/ commercial vehicles. In addition, we run Centers of Excellence (CoE) in the critical areas of styling/aesthetic design, Class-A surfacing, and BIW (Body in white) design. Read More
System Testing and HILS
Tata Elxsi provides HILS/ATE design, testing, framework setup/configuration, and customized test frameworks for automotive systems. We assist in the setup of HILS rigs, the development of plant models and the maintenance of HILS rigs, the development of customized test frameworks, test cases, test automation, and the execution of tests in HIL/Test rig environments. Read More
Functional Safety Services
We implement the ISO 26262:2011 standard for the development of safety-critical E/E Systems across the development phases. We have a team of Safety Engineers who are experienced in the development of safety-critical systems in different domains with compliance to standards like IEC 61508, DO-178B, DO-254, ARP 4761 & 4754, CENELEC 50126, 50128, 50129, and AREMA Read More
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