Transforming Digital Content Engagement with AI Recommendation Engine
Maximising Platform Performance
Read Case StudyAdvanced Video Analytics Platform
As digital content explodes across OTT platforms, sports, and news, Tata Elxsi’s AIVA steps in to automate short-form content creation with unmatched precision. Using AI/ML techniques like CNN, LSTM, and NLU, AIVA auto-tags videos, extracts highlights, generates captions, and curates customized clips. Its intuitive dashboard, real-time APIs, and flexible deployment help content providers achieve 50–60% faster processing, 3–5x scalability, and 20–30% cost savings. Whether it’s auto-generating trailers, match highlights, or trending news bites, AIVA transforms raw video into rich, discoverable content.
Beyond entertainment, AIVA brings intelligent automation to industrial, online and urban surveillance. It uses natural language processing, to analyse images, audio, videos, and text in real time and flags content that may be inappropriate or harmful, helping maintain a safe and compliant environment.
Features
Meta Data Extraction and Management
Automated extraction of metadata from video content and integration of relevant information from web portals to generate curated storyboards
Certification Support for Safety Standards
Automated detection and verification of unsafe content to support compliance with content safety standards.
Magic Moments Extraction
Automatic analysis of video content to identify and extract short, engaging clips based on viewer preferences.
Customizable Platform Architecture
Modular and scalable design that allows seamless integration with existing media workflows, enabling easy customization and deployment across diverse platforms.
Multi-Use Case Flexibility
A single camera supports multiple analytics tasks – surveillance, behavior detection, compliance, and crowd analysis. Reduces dependency on specialized hardware.
Modular, Scalable & Cloud-Ready
Supports cloud, on-premise, or hybrid deployments. Edge AI ready for latency-sensitive use cases and low-bandwidth environments.
User Types
Content Moderation & Safety Compliance
Content Moderation & Safety Compliance
AIVA can help content moderation and compliance teams by automating the process of detecting and flagging unsafe content, ensuring compliance. It can also monitor public safety through real-time incident detection, behavioral analytics, and crowd monitoring.
Audience Engagement & Experience
Audience Engagement & Experience
Audience engagement and experience teams can leverage AIVA to extract valuable metadata and emotive short clips from content. The personalized and targeted video recommendations can boost viewer retention and optimize promotional campaigns.
Content Production & Curation
Content Production & Curation
AIVA empowers content and curation teams by automating the extraction of key moments and delivering an intuitive viewing experience. Powered by advanced AI, it tags and indexes large volumes of video content and reduce manual effort.
Technology
Technical advantage : Video Cognition Engine Transforming Video Operations with Advanced AI
AIVA is a robust, highly scalable, and secure AI-powered platform designed to revolutionize video processing for the media and entertainment industry. Leveraging technologies such as low-code interfaces, NLP, audio signal analytics, and MLOps, AIVA provides powerful video cognition and actionable insights for optimized content delivery.
This comprehensive solution ensures data privacy and security, making it ideal for industries handling sensitive content. By combining these innovative technologies, AIVA delivers a scalable, secure, and efficient platform for transforming video content management and viewer experiences.
Information Hub
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What is AIVA and how does it benefit the Broadcast and Media industry?
AIVA (Artificial Intelligence Video Analytics) is an AI-powered platform that automates video tagging, object detection, content indexing, and metadata generation. It enables broadcasters to enhance efficiency, improve customer experience, and unlock new revenue streams through capabilities like automated sports highlights, emotion recognition, and dynamic advertisement insertion.
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How does AIVA improve video content analysis?
AIVA utilizes deep learning algorithms to automate the analysis of video content, such as face and action recognition, scene detection, and violence detection. This reduces manual effort and increases the accuracy and speed of processes like content tagging and quality checks.
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Can AIVA be customized for specific customer needs?
Yes, AIVA is highly customizable. It can be tailored to specific requirements with its flexible architecture and ability to compute at the edge. It supports a wide range of applications, including speech and text-based query engines, and can be adapted for various content types and workflows.
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What industries can benefit from AIVA?
While AIVA is primarily designed for the broadcast and media industry, its AI-driven features can be applied across sectors like smart home services, security, surveillance, and smart infrastructure, enabling businesses to unlock new opportunities in automation and data analytics.
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What are the performance benefits of using AIVA?
AIVA offers significant performance improvements, such as reducing time-to-market by up to 50%, achieving over 90% accuracy in tasks like face and eye-gaze detection, and automating up to 80% of workflows like sports match highlights and violence detection. These efficiencies help businesses scale operations and enhance content delivery.
