AI-Driven Ad Analytics
Learn about Maximizing Advertising Effectiveness and how AI Transforms Ad Analytics and Audience Engagement.
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AI-Powered OTT Platform for Sports & Entertainment
Tata Elxsi's AI-powered OTT platform revolutionizes engagement for Gen Z and Millennials with personalized, award-winning features in sports and entertainment.
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The media and telecom landscape grows more complex by the day, grappling with fragmented data, stringent regulations, and evolving customer demands. By adopting cloud-native architectures, advanced analytics, and intelligent automation, organizations can reduce operational costs, increase flexibility, and power seamless content delivery. This transformation accelerates innovation, enhances user experience, and drives actionable insights across the value chain.
At Tata Elxsi, we harness AI, FinOps, and Generative AI capabilities to unlock over 20% savings through hybrid cloud strategies. Our approach unifies enterprise data using MLOps and DataOps, converting raw data into actionable insights for content planning and monetization.
AI-Powered Digital Transformation for OTT Platforms, Ads & Automation
Business Opportunities
Media and telecom players face escalating complexity: multiple cloud environments, growing security demands, and diverse data sources. Managing these effectively requires a robust framework that balances cost optimization with performance. Without strategic AI-powered automation and real-time analytics, businesses risk operational inefficiencies, regulatory non-compliance, and limited innovation. Overcoming these challenges underpins growth, resilience, and competitive differentiation.
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