Leveraging AI to Design Intuitive In-Car Experiences

Now Streaming: AI & the Future of In-Cabin Experience – Design, Ethics, and Personalization

In this thought-provoking virtual panel discussion, discover how Artificial Intelligence is redefining the in-cabin experience—from intuitive interaction models and hyper-personalization to ethical design and the evolving role of creativity.

Brought to you by Tata Motors and Tata Elxsi, this session brings together industry leaders, design thinkers, and technology strategists to explore how AI is not just enhancing automotive experiences, but also transforming the way vehicles connect with drivers on emotional and sensory levels.

What You’ll Learn:

• What the future of in-cabin experiences looks like and how AI is leading the way
• Hype vs. trend: Cutting through the noise in automotive innovation
• How Tata Motors and Tata Elxsi are pioneering AI adoption in connected vehicle design
• The rise of AI-led design, faster go-to-market strategies, ethical concerns, and data confidentiality
• Creativity vs. AI: Is human ingenuity at risk, or is a new creative paradigm emerging?

Key Highlights:

• Multimodal Cockpit Interactions: Learn how AI is revolutionizing in-vehicle interfaces with voice, text, audio UX, and bring-your-own-device (BYOD) integration.
• Hyper-Personalization: Discover how intelligent, humane algorithms tailor experiences based on mood, behavior, and context—driving both operational value and monetization.
• AI in Automotive Design: Hear from veteran designers on bridging traditional clay modeling with GenAI prompt workflows, and what it means to creatively evolve in the age of automation.

▶️ Watch now to explore the human-AI collaboration redefining automotive experiences from cockpit to concept.