Advanced TV Ad Technology: Revolutionizing the Ad Serving Landscape

Overview

Technology is constantly advancing, especially when it comes to how consumers watch TV. Mobile enables consumers to easily stream and watch their favorite TV shows and sporting events on their mobile phones anytime, anywhere while commuting to work, working out at the gym, or traveling the world. Internet-connected display devices are becoming consumer electronics, and the list of over-the-top (OTT) streaming services continues to grow.

While advanced TV advertising strategies are on the rise, traditional TV advertising, known as linear TV, has been on the decline in recent years. Linear is still huge and should not be ignored, but the fact remains that it is changing the way consumers consume content. As a result, advertisers must change where and how they deliver their messages.

This Whitepaper aims to provide marketers and content producers with a strategic perspective by delving into the ecosystem surrounding the advanced TV supply chain, the technical stack of advanced TV, and ad targeting using advanced TV advertisements.

Read this whitepaper to:

• What is an Advanced TV Advertisement
• Advanced vs Traditional TV and the Rise of the Advanced TV Market 
• How Advanced TV in AdTech Works? 
• Ads Delivery and Supply Chain
• The Advanced TV Tech Stack
• Advanced TV Targeting