Awards
GameSense: Redefining Sports Fan Engagement with Innovative UX
Date: Apr 29 2025
Tata Elxsi's GameSense platform was honored with the iF Design Award 2025 in the User Experience (UX) category. Developed for leading broadcasters and operators, GameSense is a unified digital sports companion platform tailored to meet specific fan engagement, experience, and monetization needs. It redefines fan interaction by blending AI-powered content discovery, Octalysis-based gamification, and community-driven features such as FantasyPlay, WinPredict, FanZone Shop, and FanConnect, transforming how fans engage with sports across devices.
Aditya Chikodi, Vice President & BU Head - Industrial Design, Engineering & Visual Extended Reality at Tata Elxsi, commented: “Winning the iF Design Award 2025 is a proud moment for Tata Elxsi and a testament to our unwavering commitment to customer success. We are grateful to Turtle Beach Corporation and our customers in the entertainment and sports sector for the opportunity to collaborate and showcase our design and digital innovation capabilities. These recognitions reinforce our focus on delivering immersive, user-centric solutions that shape the future of gaming, sports, and digital experiences.”
The sports entertainment industry has evolved into a global powerhouse, fueled by digital platforms and the ever-growing demand for immersive experiences. With $40 billion invested annually in sports streaming, the sector is witnessing unprecedented expansion.
About Tata Elxsi
Tata Elxsi is a fully integrated global design and technology consultancy, creating innovative products, services and experiences to build brands and help businesses grow. It has a multi-disciplinary team of over 13,000 design researchers, strategists, product, UX / UI designers, technologists, and engineers. Tata Elxsi helps clients globally to bring new ideas and award-winning products and services to market. For over 30 years, we have been helping brands differentiate and win. For more information, please visit www.tataelxsi.com.
