

Awards
VelocityOne™ Race: Elevating Sim Racing with Award-Winning Design
Date: Apr 29 2025
Tata Elxsi, in collaboration with Turtle Beach Corporation, proudly received the iF Design Award 2025 in the Product – Gaming Hardware/VR/AR category for VelocityOne™ Race. This high-performance racing simulation system delivers unparalleled immersion, offering the most realistic sim racing experience through cutting-edge technology and human-centered design. Tata Elxsi led the industrial design, user interface development, and engineering integration, including the Race Management Display (RMD) and the VelocityOne Tuner app, enhancing real-time telemetry access and gameplay customization.
Daniel Nuth, Director Product Management at Turtle Beach Corporation, said: “This award celebrates the power of collaboration and purposeful design. Tata Elxsi played a pivotal role in delivering a product that pushes the boundaries of realism and performance in sim racing.”
Aditya Chikodi, Vice President & BU Head - Industrial Design, Engineering & Visual Extended Reality at Tata Elxsi, commented: “Winning the iF Design Award 2025 is a proud moment for Tata Elxsi and a testament to our unwavering commitment to customer success. We are grateful to Turtle Beach Corporation and our customers in the entertainment and sports sector for the opportunity to collaborate and showcase our design and digital innovation capabilities. These recognitions reinforce our focus on delivering immersive, user-centric solutions that shape the future of gaming, sports, and digital experiences.”
About Tata Elxsi
Tata Elxsi is a fully integrated global design and technology consultancy, creating innovative products, services and experiences to build brands and help businesses grow. It has a multi-disciplinary team of over 13,000 design researchers, strategists, product, UX / UI designers, technologists, and engineers. Tata Elxsi helps clients globally to bring new ideas and award-winning products and services to market. For over 30 years, we have been helping brands differentiate and win. For more information, please visit www.tataelxsi.com.