

Tata Elxsi at IBC 2025 | Booth: 1.D45
Visit Tata Elxsi at Booth 1.D45 at IBC 2025 to explore our vision of Premium Entertainment at Scale, enabling smarter platforms, immersive experiences, and AI-driven operations. Discover cutting-edge solutions and real-world success stories transforming content creation and delivery for the global media industry.
Premium Entertainment at Scale
Innovate | Engage | Monetize
Visit Tata Elxsi at Booth 1.D45 from September 12–15 at RAI Amsterdam.
At IBC 2025, Tata Elxsi presents Premium Entertainment at Scale - our vision to enable richer experiences, smarter platforms, and intelligent operations. From AI-driven personalization and immersive user experiences to autonomous operations powered by Agentic AI and advanced device engineering, we help media companies deliver seamless, scalable, and premium entertainment to every viewer, everywhere.
As a global design and technology services leader, Tata Elxsi brings together deep domain expertise and cutting-edge innovation to help media companies deliver content faster, smarter, and more engagingly than ever. At IBC 2025, explore our latest solutions, products, and real-world success stories that are redefining how content is created, distributed, and experienced.
Premium Entertainment Enablers

Smarter Platforms
RDK | AndroidTV | prpl | QoEtient | iCX | LaaSBring broadband and video platforms to market faster with our AI-powered, automation-first approach. Our system integration expertise, offshore labs, test automation and device lifecycle management solutions ensure seamless user experience.
Richer Experiences
GameSense | Fan Engagement | AdTechWith GenAI-powered personalization and award-winning UX, we make content discovery effortless and engagement unforgettable. Elevate real-time interactions, inspire fan loyalty, and unlock new revenue streams.


Intelligent Operations
Service Management | Workflow Automation | ContentOpsStreamline operations with Agentic AI — enabling intelligent, autonomous management of customer support, content workflows, field operations, and infrastructure. Drive proactive diagnostics, real-time orchestration, and scalable service delivery across the content supply chain.