News
Twin Wins for Tata Elxsi at iF Design Award 2024
Date: Mar 05 2024
We secured dual accolades in both User Experience and Product Design categories affirming our global excellence in innovation and user-centric design solutions that resonate with audiences worldwide. Out of nearly 11,000 entries worldwide, these two innovations have earned recognition from a panel of 132 experts across 20 countries.
Winning Entry 1: Revolutionising the Future of OTT Sports & Entertainment Experience
Category – User Experience Design
The platform submitted for this category revolutionises the sports streaming experience, offering synchronised real-time data and user controls for seamless viewing. With a focus on Millennials and Gen Z across diverse regions, we have created an empathetic ecosystem, fostering brand loyalty and engagement through AI-powered ads and innovative monetisation opportunities.
Winning Entry 2: Innovative "Aha!" - A Tea Vending Machine for Chaayos
Category – Product Design
Tata Elxsi's collaboration with Chaayos brought to life the "Aha!" tea vending machine, a groundbreaking IoT-enabled device designed to deliver authentic chai experiences in workplaces and institutions. Inclusively designed, this first-of-its kind IoT enabled device focuses on user-friendliness, offers user-friendly operation and 50 customisation options. This machine serves freshly brewed chai in less than 30 seconds, embodying our commitment to sustainability and minimal waste.
Impact & Future
The "Aha!" tea vending machine has garnered positive feedback for its innovative approach, while our OTT platform is set to boost user engagement and propel business expansion.
Explore how Tata Elxsi's award-winning innovations can transform your business and user experience.
