Tata Elxsi - TEPlay

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TEPlay is a highly scalable, and a secure end-to-end OTT video delivery platform.

Deliver World-Class Video Experience

Maintain consistent experience across different target devices and platforms
Offer highly personalized content recommendation

Maximize Monetization

Data driven insights to improve Ad monetization
Insights into content performance and usage patterns to define content strategy

Why TEPlay

Content Planning

Benefits:

AI-powered user segmentation to target personalized content
Data-driven Hyper personalization for faster content discovery
Insights on most popular genres and trending themes to define content strategy

Operations

Single remote management portal to diagnose and troubleshoot CPEs of various device types, control device configurations

Millions of devices can be securely monitored, managed, and dynamically upgraded firmware via centralized operations

Benefits:

Reduce truck-rolls and cord-cutting, solve problems faster, ensure high availability and improve efficiency at a lower cost
Rapidly scale operations across regions to handle an increasing number of devices while improving overall QoS

Business Teams

Benefits:

Customize subscription packages and offers
Analytics for highly targeted marketing campaigns
Inbuilt content aggregation and syndication module for monetization

Technology

The TEPlay Platform

TEPlay is a pre-integrated, highly scalable, secure end-to-end OTT video delivery platform, enabling faster time to market, smooth operations, and lasting video experiences.

Built on next-gen micro-services-based architecture, it ensures consistent performance and dynamic scaling with a unified backend system and processes for OpEx optimization and easy maintenance.

TEPlay is designed to bring business value to our customers by driving customer engagement & growth.