

How AI Video Analytics Enhances Customer Experiences Across Industries
Read BlogIntroduction
Tata Elxsi’s Multimedia Framework Reference Solutions empower semiconductor and device manufacturers to rapidly develop and deploy multimedia applications. By integrating AI, video analytics, and machine vision, these frameworks enable immersive, interactive, and intelligent user experiences across sectors such as automotive, retail, healthcare, and consumer electronics.
Designed for scalability and adaptability, the solutions support diverse platforms and applications, facilitating faster time-to-market and enhanced user engagement. With expertise in ASIC to FPGA implementations and hardware acceleration, Tata Elxsi delivers robust, future-ready multimedia solutions.


Here’s How We Help
AI-Driven Multimedia Platforms
- Implement AI and video analytics for targeted advertising and content personalization.
- Develop intelligent digital signage solutions for dynamic user engagement.
Accelerated Development Frameworks
- Utilize the OpenView framework for audience measurement and analysis.
- Design and develop video and audio subsystems tailored to specific applications.
Tata Elxsi
Advanced Hardware Integration
- Deploy ultra-low latency codec solutions with end-to-end latency as low as 13 ms.
- Implement hardware accelerators optimized for broadcast and automotive applications.
Service Framework

Multiple product market experience
- Versatile platform powered by video analytics for diverse applications
- Intelligent digital signage solutions for targeted advertisements
- Hardware design and test characterization
Achieve Time to Market with a reference solution
- OpenView framework implementation for audience measurement and analysis
- Video, Audio subsystem design, and development
- Machine Vision solution for consumer, retail, healthcare, automotive
AISC to FPGA implementation
- Ultra-Low latency Codec solution - Single FPGA solution with end to end latency of 13 ms
- Hardware accelerators for Broadcast & automotive solutions
Why Tata Elxsi?
- Proven track record in multimedia system design and implementation.
- Comprehensive AI and video analytics capabilities.
- Expertise in hardware acceleration and low-latency solutions.
- Cross-industry experience ensuring versatile application development.
- Commitment to delivering scalable and future-ready solutions.
Information Hub
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How does Tata Elxsi's solution enhance multimedia application development?
By providing AI-integrated frameworks and hardware-accelerated solutions, Tata Elxsi enables rapid development and deployment of multimedia applications across various industries.
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What industries can benefit from these multimedia frameworks?
Industries such as automotive, retail, healthcare, and consumer electronics can leverage these solutions for enhanced user experiences and operational efficiency.
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Can the frameworks be customized for specific applications?
Yes, the open-source nature of the frameworks allows for extensive customization to meet specific application requirements.
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What is the advantage of ASIC to FPGA implementation?
Transitioning from ASIC to FPGA offers flexibility, reduced development time, and cost-effectiveness while maintaining performance.
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How does Tata Elxsi ensure low-latency in multimedia solutions?
Through optimized codec solutions and hardware accelerators, Tata Elxsi achieves end-to-end latencies as low as 13 ms, ensuring seamless user experiences.