Never Miss a Moment: Delivering Zero-Downtime Fan Experiences at Scale

Background

beIN Sports is a global leader in sports broadcasting and digital media services, operating large-scale OTT and multiscreen content delivery ecosystem serving audiences worldwide. To support continued growth and ensure secure, reliable digital experiences, the organization engaged Tata Elxsi to strengthen platform operations, maintain application uptime, ensure secure and resilient service delivery, and efficiently manage high-volume real-time streaming traffic across its digital ecosystem.

The FIFA World Cup 2026 created an unprecedented digital demand environment, with massive traffic spikes driven by live match action, real-time content consumption, and fan engagement activities. Any platform disruption could directly impact fan experience, brand reputation, and business performance.

Challenge

As the digital destination for millions of football fans during the FIFA World Cup 2026, customer needed to ensure uninterrupted delivery of live scores, statistics, content, and fan engagement experiences across web and mobile platforms. Over the tournament period, the platform had to support unpredictable traffic spikes during live matches, launch new fan engagement features, maintain stringent availability and security standards, and provide seamless operations around the clock. The challenge was to scale rapidly, manage operational risk, and ensure business continuity without impacting fan experience during one of the world's largest sporting events.

Solution

To ensure uninterrupted digital experiences during FIFA World Cup 2026, Tata Elxsi implemented a comprehensive event readiness and live operations framework for the customer. The engagement began with demand forecasting, capacity planning, and large-scale load testing to validate platform readiness under peak traffic conditions. A cloud-native architecture enabled elastic scalability, high availability, and low-latency performance across digital platforms.

During the tournament, Tata Elxsi operated a 24×7 command center providing real-time monitoring, incident management, stakeholder reporting, and production support. The team also validated an Active-Passive Disaster Recovery setup, strengthened security and bot protection policies, and delivered new AI-powered fan engagement capabilities including Match Predictor, Gamification, Brackets, Dynamic Island, Live Articles, and Match Reminders. This approach ensured platform resilience, operational continuity, and seamless fan experiences throughout the event.

Impact

• Platform Reliability:100% uptime maintained throughout FIFA World Cup 2026, ensuring uninterrupted fan access during every match.
• Massive Traffic Scale:Successfully handled 25.28 Million requests within a 5-minute peak window.
• High Performance Under Load: Managed 578K+ peak App Service requests in 5 minutes, delivering responsive and seamless digital experiences at scale.
• Business Continuity & Resilience: Successfully validated Active-Passive Disaster Recovery readiness, ensuring preparedness for unexpected service disruptions.
• Future-Ready Scalability: Infrastructure and platform capacity were validated to support 3× higher traffic than the actual tournament peak demand.

Tata Elxsi has won the “Best in Sports” award for beIN Sports at the BroadcastPro Middle East Manufacturer Awards 2026, held in Dubai. The award recognizes excellence in sports technology and celebrates Tata Elxsi's role in delivering engaging, always-on digital experiences for sports fans worldwide.

Services Delivered

• User research
• Platform stability
• Site reliability engineering
• 24×7 Platform & application support 
• Application maintenance & enhancement
• Cybsersecurity
• Disaster recovery