Twin Wins for Tata Elxsi at iF Design Award 2024
Tata Elxsi's excellence in User Experience and Product Design categories
Read moreRevolutionizing Fan Engagement with AI-driven Intelligence
The demand for real-time, immersive fan experiences is growing rapidly, as audiences expect personalized content, interactive touchpoints, and contextual engagement that goes beyond traditional formats. Fans want recommendations tailored to their interests, dynamic notifications, and experiences that eliminate choice overload while amplifying excitement. The evolution toward cross-platform and cross-device engagement is now essential—ensuring a seamless, unified fan journey across OTT, social media, and live event platforms. With Gen AI, businesses can deliver hyper-personalized experiences that strengthen loyalty and create deeper emotional connections with fans.
Tata Elxsi empowers brands and businesses to create unforgettable fan experiences through AI-driven hyper-personalization. Our advanced Generative AI solutions deliver precise fan profiling and integrate seamlessly with rich content metadata. This enables personalized recommendations and immersive interactions that keep fans engaged like never before. With deep expertise in AI modeling, scalable cloud architectures, and strategic technology partnerships, Tata Elxsi helps organizations unlock new revenue streams, boost engagement, and build lasting fan loyalty.
Here’s How We Help
Unified Fan Intelligence
- Build a real-time Customer Data Platform by ingesting fan signals from video, social, and user behavior to segment audiences by loyalty and preference.
- Deliver tailored, cross-platform experiences that drive a 30-35% boost in fan engagement and loyalty.
Immersive Engagement & Interaction
- Deliver personalized clips, real-time stats, and dynamic interactions like polls and AR/VR features by combining live event data with viewing behavior.
- Engage fans with an always-on AI assistant for smart insights and contextual upsell opportunities, unlocking valuable first-party data.
Intelligent Automation
- Automate event tagging, content packaging, and platform operations to deliver smarter, more scalable fan experiences.
- Power metadata-led monetization and achieve up to a 70% reduction in manual effort and a 40% decrease in operational costs.
Service Framework
Fans today expect more than just content - they seek personalized, interactive, and rewarding experiences across every touchpoint. Generative AI is enabling brands to meet these expectations by creating dynamic fan journeys, delivering tailored content, and unlocking new monetization opportunities. From immersive interactions to intelligent personalization and data-driven revenue models, our solutions help you build deeper connections, enhance loyalty, and maximize value.
Fan Interaction
Create immersive fan journeys across mobile, web, in-stadium, and AR/VR touchpoints for a seamless branded experience. Drive real-time participation with tools like live polls, watch parties, interactive stats, and fantasy integrations. Build strong communities through fan forums, digital clubs, and loyalty tiers, while delivering micro-personalization with contextual notifications, localized content, and regional segmentation for maximum relevance.
Content personalization
Deliver personalized fan experiences with AI-driven recommendation engines that curate feeds, highlights, and match-day edits based on individual preferences. Enhance engagement through dynamic storytelling with auto-generated player and fan journeys, snackable videos, and custom highlight reels. Ensure relevance with context-aware curation tailored by geography, device, and fan archetype, and provide a single destination through adaptive fan dashboards for schedules, stats, fantasy scores, and exclusive behind-the-scenes content.
Intelligent monetization
Enable smarter monetization with context-sensitive sponsorships that deliver non-intrusive brand placements across video, AR, and second-screen experiences. Build deeper fan relationships through membership and loyalty platforms featuring tiered clubs, NFTs, and gamified rewards. Drive sales with dynamic ticketing and merchandise models offering personalized bundles, real-time pricing, and exclusive experiences. Amplify impact with data-driven advertising powered by hyper-targeted campaigns, contextual integration, and performance-linked measurement.
Why Tata Elxsi?
- Deep AI & Gen AI Capabilities: Specialized frameworks and accelerators for generative AI, enabling rapid deployment of personalized fan experiences
- Human-Centric Design Approach: Combining design thinking with advanced AI to create immersive, emotionally resonant fan interactions
- Scalable & Secure Architecture: Enterprise-grade solutions built for high-volume fan engagement, ensuring data privacy and compliance
- Global Delivery & Innovation Network: Leveraging worldwide delivery centers and innovation labs to bring the latest AI-driven engagement models to market quickly
In Focus
Information Hub
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How do RDK and Android TV solutions enhance user engagement?
RDK and Android TV solutions offer robust, customizable platforms that enable operators to deliver personalized, high-quality viewing experiences. Through integrated apps, advanced content discovery, and seamless interfaces, viewers gain easier access to favorite shows and interactive features. Tata Elxsi’s expertise in system integration, deployment, and support ensures swift rollouts and consistent upgrades, boosting user engagement. Leveraging built-in analytics and flexible monetization models, operators can optimize content recommendations, introduce new features quickly, and foster stronger audience loyalty.
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What is AI-driven fan engagement?
It is about using the power of Generative AI to deliver hyper-personalized and immersive experiences. We move beyond traditional, one-size-fits-all content to provide tailored recommendations, interactive touchpoints, and real-time engagement that resonate with individual fans. By building a deep understanding of fan preferences, our solutions help you strengthen loyalty and create deeper, more meaningful emotional connections.
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How does Tata Elxsi solve challenges like fragmented fan experiences?
Our Unified Fan Intelligence stack creates a single, real-time view of your audience by ingesting signals from video, social media, and user behavior. This allows us to segment fans effectively and deliver personalized content and dynamic notifications. By unifying the fan journey across OTT, social, and live event platforms, we provide a seamless and cohesive experience that captures and holds their attention.
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What kind of immersive experiences can your GenAI solution create?
Our solution enables a wide range of real-time interactions to make viewing more exciting. This includes dynamic on-screen overlays with live statistics and predictions, instant highlight clips based on key game moments, and interactive features like live polls or AR/VR experiences. These capabilities are proven to increase watch time and boost click-through rates by making content more interactive and engaging for every fan.
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Why should we choose Tata Elxsi to build our fan engagement platform?
Our key advantage is our integrated approach. We combine deep domain expertise in the Media & Entertainment industry with a powerful, end-to-end AI and GenAI capability stack. Our user-centric design leadership ensures the creation of truly immersive and engaging digital experiences. We also leverage cross-industry innovations to bring fresh, cutting-edge solutions to fan engagement.
