



Safety Functions with Cloud Connectivity
Software-Defined Vehicles: Combining Real-Time Safety-Critical Functions with Cloud Connectivity.
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Essential Paradigms for SDV
Exploring Cloud-Native and Environment Parity: Key Paradigms for Software-Defined Vehicles
Read ArticleThe Next Big Evolution in Transportation
In an era where software, cloud, and service-oriented vehicle architectures are revolutionizing automotive development, new-age OEMs excel with superior software innovation. Meanwhile, legacy OEMs and Tier-1 suppliers face pressure to adopt digitally native, sustainable, and secure automotive solutions. Software-Defined Vehicles (SDVs) promise fresh revenue streams, harnessing AI, consolidated ECUs, and robust cybersecurity to keep vehicles constantly improving beyond their purchase date. Rapid, continuous software upgrades ensure enriched in-car experiences.
By leveraging Tata Elxsi Avenir, a cloud-agnostic SDV framework, OEMs can build, test, and deploy advanced Software-Defined Vehicles seamlessly. Meanwhile, solutions like TETHER empower connected services, generating continuous insights and transformative revenue streams.
Validation of EPS system using Level 3 Virtual ECU


Here’s How We Can Help You
Accelerate Software-Centric Transformation- Adopt software-centric frameworks with zonal or centralized vehicle architectures. Our Software-Defined Platform and consultative approach integrate across MCUs and SoCs, leveraging Tata Elxsi’s Classic and Adaptive AUTOSAR stacks.
- Optimize development with cloud-native solutions.
- Speed time-to-market and reduce complexity.
Unlock New Revenue Streams & Insights- Leverage TETHER Connected Vehicle Platform (CVP) for real-time analytics and data monetization. Standardization ensures cost efficiencies, while on-demand application services broaden market reach and deepen consumer engagement.
- Capitalize on predictive maintenance features.
- Enhance user experiences with data-driven personalization.
Enhance Cybersecurity & Reliability- Comply with ISO 21434 and UNECE WP.29 using Tata Elxsi’s STAF (Security Test Automation Framework) to detect threats proactively. Our robust processes safeguard automotive software from evolving vulnerabilities.
- Maintain continuous security patches.
- Ensure long-term trust and compliance.
Solution Framework

Our SDV Service Framework visualizes each development phase—requirements, design, integration, validation, and deployment—supported by agile methodologies. This ensures transparent collaboration, continuous feedback, and accelerated time-to-market. By aligning cloud-native environments with automotive standards, we streamline software updates, compliance checks, and data analytics, enabling OEMs to deliver secure, scalable, and future-ready Software-Defined Vehicles. This diagram highlights modular approach and cross-domain synergy for holistic outcomes.
Cloud-Agnostic SDV Development
Tata Elxsi Avenir offers a flexible, cloud-agnostic framework to build, validate, and deploy Software-Defined Vehicles. It supports cloud-native innovation, vehicle edge integration, and AUTOSAR compliance. Engineers can rapidly prototype and iterate, lowering operational costs and maximizing performance. Continuous updates ensure vehicles evolve with market demands. This speeds SDV adoption seamlessly.
Connected Vehicle Platform
Tata Elxsi’s TETHER empowers OEMs to harness over-the-air updates, data collection, and cloud computation, fueling new revenue opportunities. It enables on-demand application services, real-time analytics, and personalized user experiences. By integrating seamlessly with existing architectures, TETHER ensures a scalable, future-proof environment for continuous innovation in automotive ecosystems and broader mobility.
Comprehensive Security & Compliance
Align with ISO 21434 and UNECE WP.29 through Tata Elxsi’s proven cybersecurity approach and STAF (Security Test Automation Framework). Our end-to-end solution detects vulnerabilities proactively, ensuring robust data protection across connected vehicle systems. Real-time threat intelligence, secure development lifecycles, and continuous validation drive trust and readiness for global automotive regulations.
Why Tata Elxsi?
- Complete SDV engineering with connected vehicle platforms, AI/ML, cybersecurity, and cloud solutions for holistic transformation.
- Readily customizable service-oriented architectures and middleware ensure hardware-agnostic flexibility without vendor lock-in concerns for agility.
- Software and hardware synergy yields cost optimization, rapid deployment, and continuous improvements through DevOps automation.
- Full platform ownership grants OEMs complete control, enabling deeper customizations and accelerated feature enhancements seamlessly.
- Proven automotive expertise and global delivery ensure unwavering compliance, reliability, and sustained software-centric growth success.
In Focus
Information Hub
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What distinguishes a Software-Defined Vehicle from traditional vehicles?
A Software-Defined Vehicle separates hardware from software, enabling continuous updates, rapid feature integration, and real-time data-driven innovations. Traditional vehicles typically rely on fixed ECUs with limited upgrade potential. By leveraging cloud-native environments, over-the-air capabilities, and standardized architectures, SDVs allow OEMs to release new services and functionalities post-production. This shortens development cycles and extends product life. Moreover, advanced analytics and AI algorithms enhance performance, safety, and personalization over time. As consumer expectations evolve, SDVs provide a flexible platform to incorporate emerging technologies like autonomous features or next-gen infotainment seamlessly.
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How can Tata Elxsi’s frameworks expedite SDV deployment for OEMs?
Tata Elxsi provides an end-to-end approach, uniting design, development, validation, and deployment under one umbrella. Avenir, a cloud-agnostic SDV framework, simplifies integration with heterogeneous hardware and software ecosystems. Simultaneously, TETHER supports connected vehicle services like over-the-air updates, real-time analytics, and data monetization. By adhering to automotive standards such as ISO 21434, the solution ensures compliance and security. Agile methodologies allow rapid iteration, reducing time-to-market and scaling innovations seamlessly. OEMs benefit from flexible engagement models, custom accelerators, and a proven track record in software-centric solutions, driving faster adoption without compromising reliability or cost efficiency.
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Why is cybersecurity crucial for SDVs?
Software-Defined Vehicles rely heavily on interconnected systems, cloud connectivity, and over-the-air updates, expanding potential attack surfaces. A single breach could compromise passenger safety, disrupt essential functionalities, or expose sensitive data. Cybersecurity frameworks like ISO 21434 and UNECE WP.29 mandate robust risk assessments, continuous monitoring, and intrusion detection. By integrating solutions such as Tata Elxsi’s STAF, OEMs ensure proactive threat mitigation, regular patching, and compliance with global regulations. This comprehensive approach protects the brand’s reputation, fosters consumer trust, and ensures vehicles remain secure throughout their lifecycle, even as new vulnerabilities and attack vectors emerge.
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What benefits do connected platforms like TETHER offer for automotive businesses?
Platforms such as Tata Elxsi’s TETHER facilitate seamless over-the-air updates, real-time analytics, and data-driven decision-making, giving OEMs opportunities to deliver personalized experiences, reduce recalls, and improve product quality. Cloud computation enables on-demand application services, broadening revenue streams and driving consumer engagement. By consolidating vehicle data under a unified platform, TETHER also reduces integration complexity across diverse ECUs, fosters collaborative development, and supports continuous innovation. Ultimately, it enhances brand differentiation, accelerates feature rollouts, and enables deeper insights into customer usage patterns, ensuring more proactive support and strategic business growth for the automotive ecosystem.
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How does cloud-agnostic development enhance flexibility?
A cloud-agnostic approach allows SDV applications and services to run on multiple cloud providers without major reconfiguration. This flexibility prevents vendor lock-in, reduces operational risks, and fosters cost optimization. Tata Elxsi’s Avenir supports seamless migration, enabling teams to choose the right cloud resources for each function or region. Additionally, a vendor-neutral strategy promotes standardized interfaces, accelerates integration with emerging tools, and encourages a competitive ecosystem of service providers. As automotive needs evolve, organizations can adapt swiftly, scaling resources and leveraging the latest innovations to maintain a robust, future-ready Software-Defined Vehicle architecture.