Visual Extended Reality

Virtual is the new Real

Visual Extended Reality

Visual Extended Reality

Virtual is the new Real

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Trending

An immersive virtual reality experience plays a crucial role for the automotive brands to strike the right chord with the potential and the existing customer as well. It helps the stakeholders to simplify purchasing decisions and create strong brand loyalty. With the aid of immersive technologies like AR and VR, automotive OEMs are delivering the look and feel of the final product by providing a more realistic comparison than ever before. 

The digital twin of the product comprises the entire car, its software, mechanics, electrics, and physical behavior. This allows to simulate and validate each step of the development in order to identify problems and possible failures before producing real parts.

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Opportunities & Challenges

Opportunities & Challenges

Opportunities & Challenges

5 Applications of AR & VR in Automotive 

  • Augmented Reality Head-Up Display (HUD) 
  • Immersive Showrooming
  • Virtual Prototyping
  • Augmented Training
  • Support Service Tools

 

The implementation of immersive technology is still in the primitive phase in the automotive industry but it is the key to the future of mobility where every vehicle on the road would be connected and have autonomous characteristics. In today’s scenario also, AR/VR is easing the car buying journey of the customer and boosting the efficiency for the other stakeholders while making the entire experience more personalized.

Service Framework

Visual Extended Reality

Differentiators

 

Technology

  • Wide spectrum of technology Services under one roof: AI/ML, Data Governance, Robotics, IoT, Cloud technologies, AR/VR & Automation for complete digital experience.
  • Multi-Disciplinary Team inclusive of digital experts, domain experts, Architects & research engineers
  • Deep Learning framework to generate platform-agnostic models

 

Uniqueness 

  • State-of-the-art computing infrastructure and transfer learning capabilities on established AI models such as Inception, VGG, ResNet etc. for rapid prototyping
  • Edge AI modules on MCU, MPU,  GPU & FPGA
  • Customized AI/Ml solutions for specific problems
  • Self-learning AI engine for historic corrections/annotations

 

Data Handling Capabilities

  • Signal Analytics - Sensor data such as Vibration, Proximity, Accelerometer
  • Machine Vision - Visual data analytics for Mono Camera, Stereo Camera, IR Camera
  • Natural Language Processing - ASR, Unstructured Text, Unstructured Language, Voice

Benefits to the Customer

  • CoE with Unity to drive operational excellence, productivity, and personalized customer experiences in areas such as field-force training, production visualization, in-store marketing, and remote collaboration.
  • An integrated design, development, and technology-based approach that could involve immersive interventions with user experience at the heart
  • Strong understanding of tools like Unity, Unreal, Maya, Visual Studio, Vuforia, etc.

Discover More

Unlocking the potential of next-gen immersive experiences

We help automotive brands to tell stories and craft innovative immersive experiences, enabling them to tell their brand stories to customers in new and innovative ways.

AR / VR experience for Tata Motors Limited
Case Study

AR / VR experience for Tata Motors Limited

Mobil Drive X
Case Study

Mobil Drive X

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