World’s First RDK-B Integration on Qualcomm 5G FWA
Tata Elxsi pioneered the integration of the RDK-B software stack with Qualcomm's 5G FWA Gen 3 Platform, a major breakthrough in broadband technology.
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Tata Elxsi Wins “Best in Linear Distribution” Award for OSNTv Box
Tata Elxsi powers a premium entertainment experience for OSNtv subscribers - Wins the BroadcastPro Manufacturer Award.
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Transforming Video Delivery in LATAM
Development of Next-Gen Android TV Platform with Tata Elxsi’s Design and Engineering expertise.
Read Case StudyContent Supply and Delivery and Media Asset Management Modernization
Content owners today face growing pressure to deliver more content, across more platforms, at greater speed while controlling operational costs. Tata Elxsi helps media organizations modernize content supply and delivery by transforming the media supply chain, streamlining content ingestion to publishing, and improving the efficiency of content operations. Through media supply chain modernization services, advanced media asset management modernization, and intelligent automation, we help organizations reduce the total cost of ownership, strengthen security, and accelerate time to market.
Our end-to-end device engineering and lifecycle management capabilities help operators simplify operations across broadband, video, and connected-device ecosystems. From content supply and distribution platforms modernization and OTT content delivery platform modernization to next-generation video delivery platforms, we enable faster feature releases, better streaming experiences, and scalable growth. Proven implementations across LATAM and Europe demonstrate our ability to modernize media operations while improving performance, efficiency, and long-term business outcomes.
Multi-country RDK-B Deployment for a Leading European Operator
Business Opportunities
Media companies must modernize content supply and delivery to meet growing demands for scale, speed, and personalization across the media supply chain. Rising content volumes, fragmented platforms, and complex device ecosystems increase operational costs and strain efficiency. Success requires streamlined content ingestion to publishing, effective device lifecycle management, modern media asset management, and scalable video delivery platforms that improve agility, reduce the total cost of ownership, and deliver consistent viewer experiences.
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How do you reduce total cost of ownership in the content supply chain?
Tata Elxsi cuts total cost of ownership across the content supply chain by up to 30% through a KPI-driven media supply chain modernization framework. It automates workflows, consolidates fragmented systems, shifts select operations offshore, and applies GenAI-driven efficiency unlocks — streamlining content ingestion to publishing while strengthening security and lowering maintenance costs. Combining media workflow automation, media asset management modernization, and device lifecycle management into one leaner model, Tata Elxsi delivered cloud-based monitoring at scale for a European telco, improving operational efficiency and reducing costs.
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What is RDK (and RDK-B)?
RDK (Reference Design Kit) is an open-source software stack that standardizes firmware on set-top boxes, broadband gateways and connected devices, letting operators customize features and deploy faster at lower cost. RDK-B is the broadband profile for gateways and 5G FWA devices; RDK-V powers video devices. As an RDK partner, Tata Elxsi provides RDK NextGen CPE engineering to deploy, manage and monetize devices — delivering the world's-first RDK-B integration on Qualcomm's 5G FWA platform and a multi-country RDK-B deployment for a leading European operator.
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RDK vs Android TV: which should an operator choose?
Both are operator platforms for video and broadband devices, optimized differently. RDK is open-source, giving full control, deep customization and lower licensing cost across set-top boxes and gateways. Android TV Operator Tier brings Google's app ecosystem, Play Store and voice, with faster streaming-app onboarding. Choose RDK for control and cost efficiency; choose Android TV for a rich app ecosystem; run both to balance them. Tata Elxsi engineers both — RDK NextGen CPE engineering and Android TV Services — proven with Android TV Operator Tier across 12 LATAM countries.
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How does Tata Elxsi de-risk a large content-supply or device migration?
Tata Elxsi de-risks large content supply and distribution platforms modernization and device migrations with a phased, KPI-driven approach: assess the existing estate, run proofs-of-concept, migrate in controlled stages, and validate against KPIs at each step — keeping live services uninterrupted. Consolidation, offshore transition and automated testing cut cost and risk. It's proven at scale: a next-gen video delivery platform across 12 LATAM countries for a leading MSO, and a multi-country RDK-B deployment for a European operator. Platforms like TEPlay and iCX accelerate OTT content delivery platform modernization.
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How do you protect quality of service and uptime during migration?
Tata Elxsi protects quality of service and uptime during migration through real-time monitoring and proactive self-healing of devices — detecting and resolving issues before viewers notice. Its AIVA platform tracks video quality of experience (QoE) while iCX delivers intelligent CPE management, sustaining streaming performance across broadband and video throughout the transition. This is field-proven: proactive self-healing of heterogeneous CPEs for a European telco across multiple countries, using cloud-based monitoring at scale. The same device lifecycle management discipline keeps every device updated, secure and optimized, avoiding outages and churn.
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How does Tata Elxsi use AI/GenAI to improve media operations?
Tata Elxsi applies AI and GenAI across the media supply chain to cut cost and speed delivery — automating content ingestion, quality checks and metadata tagging, personalizing recommendations, and unlocking GenAI-driven efficiencies in device engineering. Its AIVA platform uses AI for video analytics and quality-of-experience monitoring, improving streaming performance while reducing manual touchpoints. These GenAI media workflows enable a leaner device organization and extend to monetization, including dynamic ad insertion (DAI) for OTT. Tata Elxsi's AI-powered OTT platform for sports applies the same capabilities end-to-end, from ingestion to viewer experience.
