World’s First RDK-B Integration on Qualcomm 5G FWA
Tata Elxsi pioneered the integration of the RDK-B software stack with Qualcomm's 5G FWA Gen 3 Platform, a major breakthrough in broadband technology.
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Tata Elxsi Wins “Best in Linear Distribution” Award for OSNTv Box
Tata Elxsi powers a premium entertainment experience for OSNtv subscribers - Wins the BroadcastPro Manufacturer Award.
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Transforming Video Delivery in LATAM
Development of Next-Gen Android TV Platform with Tata Elxsi’s Design and Engineering expertise.
Read Case StudyContent Supply and Delivery
As consumer expectations rise, media organizations are transforming content supply and distribution to ensure seamless delivery and cost efficiency. Tata Elxsi’s KPI-driven approach reduces the total cost of ownership by up to 30%, accelerates content ingestion to publishing, and enhances security. Our E2E device engineering & life cycle management services across broadband & video focuses on consolidation, offshore transition and GenAI-driven efficiency unlocks for a leaner and efficient devices organization. We help media platforms scale and modernize for improved streaming performance, faster feature deployment, reduced maintenance costs, and better user engagement.
As a strategic technology partner for a leading MSO, Tata Elxsi enabled the design and deployment of a next-gen video platform across 12 LATAM countries. Additionally, our multi-tenant, cloud-based monitoring and management solution is deployed at scale for a European telco, enhancing operational efficiency and reducing costs.
Multi-country RDK-B Deployment for a Leading European Operator
Business Opportunities
Media and Entertainment providers face mounting pressure to deliver diverse content seamlessly across multiple platforms, all while controlling operational costs and ensuring robust security. The dynamic landscape demands real-time scalability, efficient device lifecycle management, and flexible distribution models. Failure to adapt quickly can lead to user dissatisfaction, reduced engagement, and revenue loss in an intensely competitive market.
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What trends are driving content supply and delivery transformations in the M&E industry?
The rise of streaming platforms, rapidly evolving consumer demands, and the proliferation of connected devices are primary forces shaping content distribution. Media companies are increasingly adopting AI-driven workflows for faster content ingestion, automated quality checks, and more personalized recommendations. Security is also at the forefront, as businesses strive to protect intellectual property across multiple channels. Meanwhile, cloud-based architectures provide scalability and agility, allowing organizations to expand into new markets without compromising user experience or operational efficiency.
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How does Tata Elxsi ensure cost efficiency in content supply?
Tata Elxsi uses a KPI-driven framework that focuses on streamlining the entire content supply chain, from ingestion to publishing. By leveraging automation and AI-driven analytics, we minimize manual touchpoints and accelerate workflows, thereby reducing operational costs. Our proven approach consolidates processes, offshores select tasks for efficiency, and fortifies security measures to protect valuable assets. We also employ advanced engineering tools to optimize device management, ensuring a leaner infrastructure that lowers total cost of ownership while maintaining high-quality content delivery.
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Why is device lifecycle management critical for continuous media innovation?
Effective device lifecycle management underpins seamless media experiences across broadband and video. As consumer demands evolve, operators must keep each device updated, secure, and optimized for top performance. Proper lifecycle management accelerates feature rollouts, reduces maintenance costs, and supports emerging technologies like IoT and advanced analytics. By continuously monitoring and managing devices, Tata Elxsi helps operators mitigate security risks, boost user satisfaction, and stay agile in introducing new services—driving ongoing innovation in a highly competitive market.
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How do RDK and Android TV solutions enhance user engagement?
RDK and Android TV solutions offer robust, customizable platforms that enable operators to deliver personalized, high-quality viewing experiences. Through integrated apps, advanced content discovery, and seamless interfaces, viewers gain easier access to favorite shows and interactive features. Tata Elxsi’s expertise in system integration, deployment, and support ensures swift rollouts and consistent upgrades, boosting user engagement. Leveraging built-in analytics and flexible monetization models, operators can optimize content recommendations, introduce new features quickly, and foster stronger audience loyalty.
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What future advancements can we expect in content distribution?
Emerging technologies like GenAI, next-generation codecs, and immersive platforms (AR/VR) will shape the next wave of content distribution. Expect more personalized experiences driven by predictive analytics that anticipate viewer preferences. Innovations in edge computing and 5G networks will lower latency and enable real-time interactions, enhancing both entertainment and interactive use cases. Security breakthroughs, including blockchain-based content authentication, will further protect intellectual property. Overall, the future points to intelligent, agile, and highly engaging distribution models.
