OSNtv: Revolutionizing Home Entertainment with Tata Elxsi
OSN's rollout of OSNtv, a smart box that integrates pay-TV channels with popular apps and exclusive content.
Read ArticleIntroduction
Android TV is transforming the media landscape, with six out of ten top Smart TV OEMs and 140+ Pay-TV operators embracing the platform. Boasting over 1,000 content providers and 5,000+ apps on Google Play Store, Android TV extends beyond TVs, set-top boxes, and streaming dongles to innovations like projectors and soundbars. This adoption underscores the platform’s potential for enhanced user experiences through OTT content, gaming, and interactive features.
By prioritizing localization, operators can offer region-specific content and significantly drive subscriber engagement. Moreover, integrated voice recognition, personalized recommendations, and advanced analytics empower operators to unlock new monetization channels and revenue streams.
Transforming Video Delivery in LATAM
Business Opportunities
Operators are facing the challenge of catering to the increasing demand for localization. Android TV Operator Tier launcher helps operators deploy customer experience with a diverse portfolio of localized apps, and features such as catchup, VoD, SVoD, and interactive app. Rich user-experiences are crucial to increase the engagement levels amongst subscribers. Android offers voice recognition, voice control & Google cast integrated with consumer devices and set-top boxes, which boosts the user experience. Operators are looking for new opportunities to expand monetization. Android TV enables integration of OTT apps (Netflix and Amazon Prime) onto their set-top box and analytics for targeted ad management, which helps them expand monetization opportunities.
Here’s How We Help
Consulting and Integration - Leverage proven expertise for Android TV solutions, from hardware assessment to software customization, ensuring quick certification and maintenance.
- Strategy: Align platform features with goals.
- Deployment: Implement smooth rollout with minimal disruption.
Localization and Monetization- Enable region-specific interfaces, voice commands, and curated apps to engage diverse audiences. Integrate OTT apps and targeted ads for sustained growth.
- Local Support: Deploy multilingual content and EPGs.
- Revenue Expansion: Use analytics for better ad placements.
User Experience and Innovation- Harness personalization, voice search, and interactive features. Emphasize brand identity with custom launchers and unify experiences across devices.
- Engagement: Offer relevant recommendations.
- Customization: Implement dynamic themes and branding.
Solution Framework
Our Android TV Service Framework integrates device hardware, Android OS, and partner ecosystems to streamline deployment. It encompasses certification processes, UI customizations, and analytics for operators, unifying content distribution, monetization strategies, and subscriber management. This holistic approach ensures consistent user experiences, accelerates time-to-market, and simplifies ongoing support for evolving business needs. It also covers testing, maintenance, and updates throughout service lifecycle.
Operator Tier Launcher Customization
Provide a branded user interface incorporating localized content, integrated voice commands, and seamless app navigation. Deliver personalized recommendations, catch-up TV, and subscription video on demand. Empower operators with flexible business models, brand-specific theming, and data-driven insights to enhance subscriber engagement and reduce churn and maximize ROI.
Advanced Monetization and Ads
Integrate OTT platforms, premium content, and advertising solutions and robust analytics directly into Android TV. Leverage targeted advertisements based on viewer insights for higher campaign effectiveness. Provide subscription bundles, pay-per-view events, and revenue-sharing models. Enable operators to expand business potential while preserving control over service offerings.
Seamless Multi-Device Ecosystem
Support next-generation devices including projectors, soundbars, and hybrid STBs. Synchronize user profiles, watchlists, and gaming progress across platforms, offering unified subscription models. Simplify updates with cloud-based content management. Enhance brand loyalty through consistent experiences, ensuring viewers seamlessly transition between screens for continuous engagement, and effortless ultimate convenience.
Why Tata Elxsi?
- Proven media domain expertise delivering Android TV solutions and efficient deployments across varied markets worldwide.
- Extensive partner network enabling custom integrations, certification processes, and monetization strategies for unique business needs.
- Holistic delivery model offering consulting, design, development, testing, and maintenance under a single engagement framework.
- Multi-disciplinary teams skilled in Android technologies, UI/UX design, analytics, and integration across multiple hardware platforms.
- Focused on delivering rapid time-to-market, significantly minimized total cost of ownership, and elevated subscriber satisfaction.
Customer Delight
Customer Delight
OSN
“The OSNtv box combines both PayTV and OTT services in one place. It is a convenient, one-stop solution for entertainment aggregation that simplifies content discovery and provides an enhanced family viewing experience along with parental controls based on customer needs. Tata Elxsi’s proven Android TV expertise, along with their ready-to-deploy suite of solutions, enabled a faster launch of OSNtv Box,”
