Tata Elxsi’s Two Big Wins at iF Design Awards
Distinguished for Innovative Design Excellence in UI/UX and Product Design
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World’s First RDK-B Integration on Qualcomm 5G FWA
Tata Elxsi pioneered the integration of the RDK-B software stack with Qualcomm's 5G FWA Gen 3 Platform, a major breakthrough in broadband technology.
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Tata Elxsi Wins “Best in Linear Distribution” Award for OSNTv Box
Tata Elxsi powers a premium entertainment experience for OSNtv subscribers - Wins the BroadcastPro Manufacturer Award.
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Tata Elxsi Wins iF Design Awards for Excellence in UX, AR & VR
Recognised for Innovations with Turtle Beach Corporation and Leading Broadcasters and Operators
Read PRAccelerating Next-Gen Video and Broadband Services
Broadcast, media, and telecom industries are undergoing a significant transformation with the rise of next-gen connected devices, evolving consumer expectations, and increasing demands for seamless, high-quality video and broadband experiences. Customer Premise Equipment (CPEs) technologies have evolved, but operators face challenges in ensuring excellent customer experiences due to inefficiencies in resolving firmware issues, delays in upgrades, and difficulties in implementing custom features. These challenges can lead to customer dissatisfaction and hinder timely delivery of advanced services.
Tata Elxsi's comprehensive suite of services for RDK, prpl and Android TV empowers operators to deliver customized future-ready solutions, while ensuring a seamless user experience. With a focus on end-to-end support, from product development to lifecycle management, we enable businesses to stay ahead of the curve, offering unmatched reliability and agility in the design, engineering, and management of connected devices.
Content Aggregation: Delivering a Premium Experience
Business Opportunities
The video and broadband device landscape is witnessing a surge in demand for AI-integrated CPEs, hybrid STBs, and cloud-native gateways that support seamless content delivery and smart home integration. Operators are increasingly investing in centralized lifecycle management platforms for real-time diagnostics, remote upgrades, and predictive maintenance to reduce downtime and enhance QoE. Open standards like RDK and Android TV are accelerating innovation and vendor interoperability. Meanwhile, sustainability mandates are driving interest in energy-efficient hardware and eco-friendly end-of-life strategies across global networks.
Here’s How We Can Help You
Enable Risk-Free, Scalable Deployments
- Risk-free deployments to manage multi-country, multi-platform deployments through common codebase, test, and maintenance strategy.
- Best-in-class engineering processes with a Unified Platform Engineering approach, enabling "develop once, fix once, deploy everywhere.
- Uniform platform engineering helps operators reduce TTM by 20-25% while scaling multi-geodeployments.
Ensure Consistent QoS and Enhanced Customer Experience
- Tata Elxsi’s iCX solution leverages AI-driven monitoring to efficiently manage CPEs (STBs and Gateways), proactively resolving issues to ensure optimal QoS.
- Data-driven deployments leveraging in-house tools and accelerators for improved QoS.
- Auto-resolution of 75% of router issues through predictive maintenance.
Accelerate Time-to-Market with Seamless Integration
- Tata Elxsi’s RDK and Android TV services with ready-to-deploy solutions for faster, more efficient rollouts.
- Pre-integrated with industry-standard solutions for field management, test automation, monetization, and OTT backend.
Solution Framework
Tata Elxsi provides end-to-end Video and Broadband Transformation services, focusing on consolidation, offshore transition, and GenAI-driven efficiency to create a leaner, more agile devices organization.
Device Software Stack
- RDK
- Android
- prpl
- OpenWRT
- Linux Based Systems
Target Device Solutions
- Video - CPE / B2B, OTT, Streaming
- Broadband - CPE / B2B
- Consumer Devices - AR/ VR
- Embedded IoT and Smart IoT
- AI Chips/ Processor (GPUs)
IoT and Sustainability Engineering
- Multi Protocol IoT Gateway
- Smart Home and Buildings
- Smart Industrial IoT Products
- Embedded IoT and Customizable IoT Platforms
Why Tata Elxsi?
- Dedicated Device Engineering CoEs diligently offering proven best-in-class practices across video and broadband domains worldwide.
- Largest independent global RDK and Android TV engineering workforce delivering innovation at truly unmatched speed.
- World-class remote test labs setup for Broadband & Video devices to support diverse devices & configuration, network simulation and performance testing.
- Usage of NextGen technologies like GenAI, AI, ML, Data to streamline device lifecycle workflows, reducing time and efforts.
- Consultancy, System Integration, Deployment, Post Deployment, EOL: Trusted partner for long-term E2E transformation journey.
Information Hub
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What are the main benefits of adopting a unified platform engineering approach for device lifecycle management?
A unified platform engineering approach consolidates multiple device technologies, enabling operators to develop and maintain a single codebase. This eliminates duplicative efforts, accelerates deployments, and ensures consistent user experiences across different regions and device types. Centralized management streamlines updates, bug fixes, and feature enhancements, reducing operational overhead. Overall, a unified platform drives efficiency, lowers costs, and significantly improves QoS, while also simplifying large-scale rollouts and maintenance processes.
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How does AI-driven monitoring enhance QoS and customer satisfaction?
AI-driven monitoring solutions, like Tata Elxsi’s iCX, continuously gather and analyze data to detect performance anomalies, predict potential failures, and optimize resource usage. This proactive approach resolves issues before they impact end-users, minimizing downtime and improving overall QoS. By automating critical tasks and enabling data-driven insights, operators can respond swiftly to network fluctuations, ensure smoother customer experiences, and maintain a robust service reputation, ultimately boosting subscriber loyalty.
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Is RDK, prpl, or Android TV the right choice for my CPE devices?
The ideal framework depends on your specific deployment needs, market goals, and feature requirements. RDK offers a modular, open-source approach favored for rapid innovation and broad community support. prpl focuses on open-source solutions for broadband gateways, promoting flexibility and advanced security. Android TV provides a familiar user experience, extensive app ecosystem, and robust support. Evaluating factors such as speed-to-market, integration complexity, user preferences, and hardware capabilities can help you select the most suitable solution.
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How does Tata Elxsi ensure future-readiness in device engineering?
Tata Elxsi invests in emerging technologies like GenAI, AI, ML, and cloud solutions to keep device engineering strategies at the cutting edge. Our teams continuously update solution frameworks (including RDK, prpl, and Android TV) and incorporate industry best practices to address evolving demands. This forward-focused mindset enables proactive feature development, streamlined integration, and ongoing optimization, ensuring long-term scalability and resilience. By partnering with Tata Elxsi, operators gain access to an ecosystem designed to stay ahead of consumer and market shifts.
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What level of post-deployment support does Tata Elxsi provide?
We offer comprehensive post-deployment support that includes ongoing maintenance, performance monitoring, and issue resolution. Our teams proactively track device metrics, identify potential risks, and apply timely patches or improvements to keep services seamless. Additionally, we assist with firmware upgrades, custom feature implementation, and end-of-life (EOL) transitions. This continuous engagement ensures operators can adapt to market changes, innovate faster, and maintain a high standard of QoS. By optimizing device performance throughout the lifecycle, Tata Elxsi drives superior consumer satisfaction and operational efficiency.
