OTT Application Modernization and Management

Information Hub

• Why OTT App Modernization is Essential?

  OTT app modernization is essential to meet evolving user expectations and market demands. It streamlines operations, reduces maintenance costs, and accelerates feature rollouts. With microservices, cloud-native deployments, and API-driven architectures, providers gain scalability and personalized content delivery. Enhanced security, advanced DRM, better analytics, and automation improve efficiency and user experience. Unlike traditional setups, modernized OTT platforms handle traffic surges, adapt to changing viewer needs, and integrate seamlessly with emerging technologies—ensuring optimal performance, reduced latency, and new revenue opportunities in a competitive streaming landscape.
  

• How Can AI Accelerate OTT App Modernization and Management?

  AI plays a pivotal role in modernizing and managing OTT platforms by automating workflows, enhancing personalization, and optimizing performance. TEPlay, Tata Elxsi’s end-to-end OTT platform, leverages AI-driven analytics to streamline content delivery, predict viewer demand, and enable dynamic scaling. Machine learning models enhance personalization through real-time insights, delivering tailored recommendations and adaptive user interfaces. AI also automates content tagging, metadata enrichment, and quality control, reducing operational overhead. Additionally, AI-powered monitoring ensures proactive issue resolution, minimizing downtime and enhancing user experience. By integrating AI, OTT providers can accelerate feature rollouts, reduce maintenance efforts, and stay agile in an evolving digital landscape.
  

• Can My Legacy OTT Platform Successfully Migrate to a Cloud-Native Architecture?

  Absolutely. With the right strategy, transitioning to a cloud-native architecture is feasible and highly beneficial. Tata Elxsi has helped leading OTT players modernize their platforms through phased migration approaches—containerizing or refactoring services step-by-step to minimize downtime and ensure a smooth transition. By adopting microservices, legacy systems gain the flexibility to integrate new features, handle fluctuating demand, and enhance scalability. API gateways enable seamless communication between legacy and modern modules, maintaining consistent data flow. With cloud-native solutions, OTT providers benefit from elastic scaling, automated updates, and strengthened security, improving overall performance while reducing long-term operational costs.
  

• What security measures are essential for safeguarding OTT content against piracy and data breaches?

  Essential security measures include digital rights management (DRM) to protect content rights, end-to-end encryption for secure data transmission, and multi-factor authentication to block unauthorized access. Regular vulnerability assessments identify potential threats, while AI-driven analytics detect suspicious activities in real time. Token-based authentication further safeguards streaming sessions from hijacking attempts. Additionally, robust firewalls and threat intelligence solutions help counter emerging attack vectors. Aligning with global privacy and compliance standards ensures your platform maintains consumer trust and avoids legal ramifications. With a holistic security approach, OTT providers can minimize piracy risks and safeguard valuable intellectual property.
  

• How does microservices architecture contribute to faster updates and continuous innovation?

  Microservices architecture breaks large, monolithic applications into smaller, independently deployable components. Each service can be updated, tested, or replaced without affecting the entire platform, minimizing downtime and accelerating release cycles. This agility fosters continuous innovation, as teams can experiment with new features in targeted areas. API integration further streamlines communication between different modules, ensuring consistent performance. By isolating potential failures, issues are contained, reducing the risk of widespread outages. Overall, microservices enable OTT providers to respond rapidly to market trends, deliver regular enhancements, and maintain a competitive edge in the fast-evolving streaming industry.